Track: LoyaltyLocation: Proteus-Zulu, 8th Floor
Trends & Data: Earn Loyalty: Use loyalty perks to learn more about customers, while encouraging them to spend
Gone are the days when a loyalty program was as simple as a punch-card for a free sandwich after ten purchases. Today’s rewards schemes are marketing powerhouses meant to both give retailers more intelligence about their customers and encourage those customers to spend more. Meanwhile, the physical location of a store has become less important as more consumers opt to have food and other goods delivered straight to them—even when they’re not at home. Both of these trends offer pitfalls and opportunities for convenience stores.