Trends & Data: Earn Loyalty: Use loyalty perks to learn more about customers, while encouraging them to spend
Gone are the days when a loyalty program was as simple as a punch-card for a free sandwich after ten purchases. Today’s rewards schemes are marketing powerhouses meant to both give retailers more intelligence about their customers and encourage those customers to spend more. Meanwhile, the physical location of a store has become less important as more consumers opt to have food and other goods delivered straight to them—even when they’re not at home. Both of these trends offer pitfalls and opportunities for convenience stores.
Discover the insights, key trends and innovative thinking that best-in-class operators employ to drive c-store traffic. Uncover what makes top-tier category managers tick, and find out how they grapple with everything from exciting new product introductions to pricing, out-of-stocks to promotions. Join us as our team of editorial experts sits down with some of the brightest category managers in the business to discuss their strategies for elevating an entire organization—one category at a time.
A superior learning environment for category managers, their teams and their supplier partners.Request an Invitation