Track: Packaged BeveragesLocation: Bacchus, 8th Floor
Trends & Data: Drive Traffic: Understanding more about how the cold vault can boost inside store sales
Packaged beverages remain a key traffic driver for convenience stores, and today’s consumer is looking at a lot more than price and brand when making their choice. In this session, we will dig into the consumer trends—from concerns about sugar to enhanced ingredients (CoQ10, CBD), to the growth of the sparkling category—that are forcing changes in the cold vault. We’ll also look at challenges to the beer category and ways to keep that segment growing.