Tuesday, February 28 7:45am – 6:30pm

Registration and Information Desk

Location: Event Hub
Presented By:
Altria Group Distribution Company
McLane Company
Tuesday, February 28 8:00am – 9:30am

Networking Breakfast

Location: 6th Level Amenity Deck
Tuesday, February 28 8:00am – 4:00pm

Product Gallery Sponsor Setup

Location: CRU Product Gallery (Griffin Ballroom)
Tuesday, February 28 9:30am – 11:30am

Opening General Session

Location: Palm Ballroom
The Emerging Future: Building Future-Ready Organizations and High-Performing Cultures to Compete and Win in The Decade Ahead

As we enter the second decade of the 21st century, C-Store leaders prepare to face an unrelenting and continuously shifting landscape to scale and grow business. Today, change knows no boundaries, no borders, and no breaks. The impact of this can be felt as individuals’ fatigue under the weight of extreme ambiguity.

Seth will dissect how world-class firms, leaders, and sales producers are meeting the elevated expectations of more sophisticated and demanding customers by demonstrating an entirely new set of relationship competencies and intelligence gathering skills required to compete and win business in this new complex and competitive environment.

Speakers:

Trend Spotter, Workforce Strategist, and Management Renegade

Presented By:
McLane Company
Igniting Ideas

After hearing from Seth Mattison, we’ll break into tables and work together on real solving the top questions, concerns or issues facing labor challenges in our industries. Seth will be helping facilitate the discussion as he spends time with each group to work together as an industry. Ultimately, helping to bring real time actionable ideas to take back to your teams through peer to peer ideas!

Speakers:

Trend Spotter, Workforce Strategist, and Management Renegade

Presented By:
McLane Company
2023: The Year of the Consumer

Pivoting from the successive pain of Covid and historic inflation, consumers are back in full force and expecting the c-store sector to reward them, from more intuitive loyalty programs to better offerings to a superior shopping experience. Are you equipped to meet this challenge?

Speakers:

Vice President of Retail Operations
Top Star Express

Vice President of Marketing
Maverik

Director of Store Operations
Wawa Food Markets     

Vice President, Retailer Relations & Event Content Director | Moderator
Winsight

Tuesday, February 28 11:30am – 12:30pm

Networking Lunch

Location: Pool Deck
Presented By:
BlueTriton Brands
Tuesday, February 28 12:45pm – 1:30pm

Innovation Forums (Choose 1 of 7)

The essence of CRU lies within the educational curriculum which will provide you with insights, key trends and data that will spark new ideas. Regardless of your sphere of responsibility within the convenience industry, you will find an Innovation Forum filled with hot topics and powerful take-aways. 

Powerful Partnerships: How Brands and Distributors Tackle Supply Chain Disruption

Supply chain instabilities are easing, but both global and domestic systems are not yet in a steady state. Hear from two industry leaders who will explain the power of strategic partnerships to manage continued supply chain disruptions, and prepare for future challenges and opportunities.

Speakers:

Customer Experience Officer | Moderator
McLane Company

Senior Vice President, Chief Supply Chain Officer
The Hershey Company

President, Grocery
McLane Company

Presented By:
McLane Company
Elevating Loyalty Through Innovation & Experience

Fierce competition means consumers face tough decisions when it comes to dining out. How can c-store operators attract new consumers, increase customer retention, and innovate with brands? During this forum, we’ll discuss how chains like Dash-In Food Stores have become a sought-out destination by pioneering on the culinary front. We’ll also discuss how operators can leverage familiar products & trends to differentiate themselves from competitors outside of our channel. 

Speakers:

Senior Foodservice Category Manager
Dash-In

Senior Manager, Foodservice & Convenience
King's Hawaiian

Presented By:
KING'S HAWAIIAN
Future-proofing Your Brand: The Next Evolution of Loyalty Strategy

Competition remains fierce in the convenience store space, and every brand feels the pinch of fighting for customers. Here are the loyalty trends that will help you deliver a personalized experience for each and every consumer while driving frequency, spend, and loyalty at the backcourt and beyond.

Speakers:

Head of Marketing
Punchh

Presented By:
Punchh
Decarbonizing the Transportation Sector: How Do We Get There Profitably?

Climate change is driving the global conversation, and a shift in the fuel marketplace is inevitable. Are you ready? Join this session as speakers review current and future liquid fuel alternatives to decarbonize the transportation sector while exploring innovative opportunities for retailers to tap into the growing eco-conscious consumer base. Join our session as we review the current and future liquid fuels.

Speakers:

Vice President of Market Development
Growth Energy

Presented By:
Growth Energy
Option 5
Option 6
Option 7
Tuesday, February 28 1:30pm – 5:30pm

Special Events (Choose 1 of 4)

Please be aware that capacity is limited and special events will be available on a first-come, first-served basis; pre-registration will be required for each activity.

You are also required to check-in for each special event at the special event desk before your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Option 1: Citrus Tour
Location: Departure from Tour Lobby

Visit a family-owned and operated 2,500-acre estate beginning back in 1989 and still cultivating over
50 varieties of citrus. Enjoy a 4x4 monster truck tour through native woodlands and grove lands, pick citrus, and get to feed the onsite farm animals in their onsite petting farm.

1:45pm - 2:15pm, Check-in (located in the Tour Lobby)
2:15pm, Bus Departure
2:15pm - 5:00pm, Tour
5:30pm, Arrive at JW Marriott 

Option 2: Store Tours
Location: Departure from Tour Lobby

What better way to see the latest innovations in c-store design and merchandising than to visit the stores themselves? CRU’s Store Tours Program takes attendees along on a curated agenda of store visits to see what some of the area’s top operators are doing. Participants will view strategies in action within key categories and experience signature features of each location. The consumer and retail space is evolving rapidly, and you can’t afford to miss out on this competitive learning opportunity. 

1:45pm - 2:15pm, Check-in (located in the Tour Lobby)
2:15pm, Bus Departure
2:15pm - 5:00pm, Tour
5:30pm, Arrive at JW Marriott 

Option 3: Brewery Tour
Location: Departure from Tour Lobby

Ever wondered what the process is to make your favorite libations? This incredible exclusive tour offers a look behind the glass at one of Orlando’s local distilleries. This brewing process is monitored under the close personal attention of an award-winning experienced brewmaster to ensure the vision is reached batch after batch using traditional brewing methods and cutting-edge brewing practices. The brewery has an onsite tap and tasting room featuring flagship brands in addition to many seasonal and limited editions. 

1:45pm - 2:15pm, Check-in (located in the Tour Lobby)
2:15pm, Bus Departure
2:15pm - 5:00pm, Tour
5:30pm, Arrive at JW Marriott 

Option 4: Shingle Creek Kayaking
Location: Departure from Tour Lobby

If you like being up close with nature, this is the experience for you. Certified guides lead you down Shingle Creek, the headwaters of the Everglades, into a lush cypress forest. Traveling the waters by kayak offers rare opportunities to view native wildlife up close, including turtles, birds of prey, otters and even an alligator or two. 

2:00pm - 2:30pm, Check-in (located in the Tour Lobby)
2:30pm, Bus Departure 

2:30pm - 5:00pm, Kayaking tour
5:30pm, Arrive at JW Marriott 

Tuesday, February 28 5:30pm – 6:30pm

Cocktail Hour

Location: CRU Product Gallery (Griffin Ballroom)

Explore new products and solutions while mingling with your peers as you enjoy appetizers and drinks in the CRU Product Gallery.

Tuesday, February 28 6:30pm – 7:30pm

Dinner on Your Own

Take the night to dine with peers or supplier partners at one of the many delicious restaurants options on property or nearby.