In just two days, CRU delivers years of insights you won't get anywhere else
7:15am – 8:00pm

Registration & Information Desk

7:30am – 8:30am

Networking Continental Breakfast

8:00am – 12:00pm

Speed Networking

Spend some quality time this morning in structured networking opportunities that will connect you and CRU's supplier partners to provide the solutions and partnerships you need!

12:15pm – 1:00pm

Networking Lunch

1:00pm – 2:00pm

General Session

The Future of Authority and the Rise of AI

Who we listen to and who we trust is changing. Smarter systems and machines are emerging – ready and willing to make decisions on our behalf. AI and machine learning are having a transformative effect on every sector and industry. In some areas, automation is increasing capacity and capability, while in others, it will lead to dramatic consolidation and disruption, especially with regard to employment. Jesse will explore the significant ethical issues to consider as we embrace these smart systems. Jesse discusses the ongoing role humans will play in an era of autonomous and intelligent machines. His insights will help individuals and organizations not only survive this turbulent era, but more importantly, to thrive in the age of entanglement.


Metaviews Media Management Ltd.

2:15pm – 3:00pm

Innovation Forums (choose 1 of 8)

The essence of CRU is the educational curriculum available to all attendees, providing insight, key trends and data, and valuable ideas to implement in stores. Regardless of your sphere of responsibility within the convenience industry, you will find the workshops informative, enlightening and engaging.

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3:00pm – 3:30pm

Refreshment Break/Transition

3:30pm – 5:15pm

Category Expert & Exercise

Track: Foodservice - Category Expert Presentation & Exercise

Our category expert speaker will talk about ways new flavors and products can be introduced, whether the retailer has traditional, aspirational or exceptional foodservice at their stores.


Managing Editor

Senior Editor
Restaurant Business Magazine and FoodService Director Magazine

Track: Packaged Beverages - Category Expert Presentation & Exercise

This packaged beverage expert will discuss category management techniques, especially around assortment selections in limited vault space, and retailers with a variety of store shapes and sizes.


Managing Director and Chief Operating Officer
BMC Research, Beverage Marketing Corp.

Track: Behind the Counter - Category Expert Presentation & Exercise

Behind the counter expert speaker will talk about the myriad new products; IQOS, ON, CBD vape and wraps, new leaf cigars, etc., and how to assess what should be added to the set, what can come out.


Managing Director
RBC Capital Markets

Track: Dispensed Beverage - Category Expert Presentation & Exercise

Dispensed Beverage expert speaker will talk about equipment (bean to cup) and other innovations in dispensed beverages.

Track: CBD - Category Expert Presentation & Exercise

Navigate the maze of federal, state and local laws around CBD and cannabis for a clearer understanding of what you can and cannot do in your stores.


Saul Ewing Arnstein & Lehr LLP

Track: Technology & Operations - Category Expert Presentation & Exercise

This expert presenter will talk about what’s new in technology, why is it critical to get into mobile payment and what’s needed to assure security.



Track: Center Store - Category Expert Presentation & Exercise

Here we will discuss merchandising. As products proliferate, more extensions of products and more flavors evolve… how does a retailer display with so many options? What’s the rationale? What are the “must haves”... and what are the products that might vary by region or store locations?


Executive Vice President, Consumer & Shopper Marketing

Track: Loyalty & Delivery - Category Expert Presentation & Exercise

Expert speaker to speak on the psychology of loyalty and will touch on the questions; is delivery more about convenience? Does good delivery increase loyalty? Which comes first in the mind of the consumer?


Chief Executive Officer
Hanifin Loyalty

5:15pm – 5:45pm

Personal Time

5:45pm – 6:15pm

Cocktail Reception

Join us and the CRU attendees for a reception with exceptional drinks and appetizers.

6:15pm – 8:00pm

CMOY Awards Presentation and Dinner

Join CRU in a salute to each of the 2020 CMOY Winners and Finalists.

Presented By:
Altria Group Distribution Company
8:00pm – 10:00pm

Post-Awards Parade Watch Party

Celebrate new friendships and the conclusion of a terrific CRU at the official Mardi Gras Kick-off festivities - the viewing party for the Krewe of Druids followed by the Krewe of Nyx