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Agenda
In just two days, CRU delivers years of insights you won't get anywhere else
7:30am – 6:15pm

Registration & Information Desk

Location: Grand Ballroom Prefunction
Presented By:
Altria Group Distribution Company
Juul Labs
McLane Company
7:45am – 9:00am

Networking Continental Breakfast

Location: Poolside Terrace
9:00am – 9:45am

Category Breakouts (choose 1 of 8)

Discover the insights, key trends and innovative thinking that best-in-class operators employ to drive c-store traffic. Uncover what makes top-tier category managers tick, and find out how they grapple with everything from exciting new product introductions to pricing, out-of-stocks to promotions. Join us as our team of editorial experts and last year's CMOY award winners sit down with some of the brightest category managers in the business to discuss their strategies for elevating an entire organization—one category at a time.

Track: Foodservice

Offering craveable items, assuring consistency of preparation and ingredients, maintaining safety, and developing menus and packaging for delivery and curbside pick-up are some of the many things retailers juggle in energizing their foodservice programs in 2022. And how are labor and supply chain continuing to affect c-store operations? Resilient retailers come together to learn, share challenges and seek solutions. 

Speakers:

Prepared Foods Category Manager | Moderator
Casey's

Sr. Category Manager, Foodservice and Dispensed Beverages
Dash In

Category Manager Hot Food
7-Eleven

Track: Packaged Beverages

As one of the strongest traffic drivers for convenience stores, today’s consumer wants innovation and variety. Are concerns about sugar still top of mind? Are ingredients like CBD and CoQ10 still resonating with consumers? What’s packed inside the cold vault is ever-changing, from beer and chilled wine to waters of all sorts, carbonated soft drinks, teas, energy drinks and milk. We’ll talk with this years CMOY Finalists on trends and how they vary by demographics and geography. 

Speakers:

Senior Category Manager, Package Beverages
Casey's General Stores, Inc.

Senior Category Manager Beverages
Mapco

Track: Behind the Counter

Local, state and federal regulations, combined with new taxes and health warnings, add pressure to c-store tobacco and nicotine sales in 2022. Where is the FDA in its process to assess/approve/deny applications for new products? Are tax increases driving your customers across state lines? Is CBD steady, growing or declining? Cannabis has been in the wings, as regulation varies from state to state and awaits federal action. Uncertainty still reigns in this category that remains the top sales and profit generator in the c-store channel.

Speakers:

Associate Editor | Moderator
CSP Magazine

Category Manager, Cigarettes & Tobacco
Circle K - Heartland

Category Manager, Tobacco and CBD
Love’s Travel Stops and Country Stores

Category Manager Cigarettes, Tobacco, Kratom & CBD
Maverik, Inc.

Presented By:
Altria Group Distribution Company
Track: Hot and Cold Dispensed Beverages

Dispensed beverages recovered from the steep declines suffered in 2020, but safety concerns have generated changes in equipment for hot, cold and frozen beverages. Touchless dispensers, staff-served beverages and a focus on condiments have driven up costs as retailers struggle to maintain sales momentum. Quality beverages in the foodservice segment have a “treat” appeal that can draw customers in the doors. We’ll look at what influences consumers to stop in your stores for a fast and fresh drink.

Speakers:

Director of Marketing
Stinker Stores

Sr. Category Manager - Coffee
7-Eleven

Track: Fuels/EV

The future of fuels at c-stores is the trillion-dollar question. Is gasoline here to stay, even if demand declines? Where do ethanol fuels fit into the equation? How soon and how many electric charging stations are needed? How does a retailer charge for electricity? Come learn what educated prognosticators are saying to help you draft a plan for your chain’s fuel future.

Speakers:

Vice President, Retailer Relations | Moderator
Winsight Media

Manager, Fuel Pricing
Casey’s

Director of Retail Fuel Pricing and Analytics
Sheetz Inc.,

Track: Technology & Operations

Are robots the answer to retail’s labor woes? What innovations in technology are most important to successful operations at a c-store? How can an operator separate solution from headache? There’s no question that technology has a critical role, and retailers need education and information to spend limited resources on solutions with the best return.

Speakers:

Editor, Convenience Group | Moderator
Winsight, LLC

Category Manager
Speedway

Track: Center Store (Snacks/Candy/GM/HBC)

Find out what flavor-forward innovations are certain to make a splash in the center store with CRU presentations that discuss unique trends and merchandising best practices.

Speakers:

Category Manager, Candy & Snacks | Moderator
MAPCO

Category Marketing Manager/Brand Ambassador - Candy & Snacks & Edible Grocery
Newcomb Oil Co. (FiveStar)

Category Manager, Centerstore
TravelCenters of America

Track: Loyalty & Delivery

C-stores are managing customer relationships with digital loyalty programs, encouraging and rewarding shoppers with discounts and rewards in a frictionless app that often also encompasses payment options. As new tools help retailers learn more about their guests, they also provide a means of giving each shopper individual attention. Share and learn how these advances help reach customers wherever they are and offer a marketing lift to your stores.

Speakers:

Director of CSP EduNetworking | Moderator
Winsight, LLC

Director of Technology
Little General Store

10:15am – 11:55am

Speed Networking

Location: CRU Product Gallery (Grand Ballroom)

Spend some quality time this morning in structured networking opportunities that will connect you and CRU's supplier partners to provide the solutions and partnerships you need! Retailers will receive of list of suppliers that outlines who and where your meetings are during this time. If you complete all your meetings, you will be placed into a drawing for several prizes.

12:00pm – 1:15pm

Networking Lunch

Location: CRU Product Gallery (Grand Ballroom)
1:30pm – 3:25pm

Speed Networking Continued

Location: CRU Product Gallery (Grand Ballroom)

Spend some quality time this afternoon in structured networking opportunities that will connect you and CRU's supplier partners to provide the solutions and partnerships you need! Retailers will receive of list of suppliers that outlines who and where your meetings are during this time. If you complete all your meetings, you will be placed into a drawing for several prizes.

4:00pm – 4:45pm

Category Breakouts (choose 1 of 8)

Convenience is under siege – and everyone knows it. Online retailing, third-party foodservice delivery and declining fuel fill-ups are challenging c-store retailers’ in-store performance. So maximizing category success has never been more important. To help retailers grow sales amid this retail revolution, we’re providing Category Breakouts. Each forum will feature experts to inspire fresh ideas and new ways to engage customers. We also want to hear from retailers, which is why we’ll spend part of the time brainstorming together. Whether you’re a one-store operator or work for a chain of 5,000 units, you are guaranteed to go home with new insights and actionable solutions. The presentation tracks will include Foodservice, Packaged Beverages, Behind the Counter, Hot and Cold Dispensed Beverages, Fuels/EV, Technology & Operations, Center Store, Loyalty & Delivery.
Delivering Foodservice Innovations During Challenging Times

Innovating in the Foodservice space looks different these days.  Operations and processes are continually refined and retailers are driven to make changes across their menus and adapt to ongoing supply chain challenges.  Technology plays a key role as drive-thru, catering, delivery, and self-check come together to ensure the customer has access to their favorite menu items however they choose to shop.

Speakers:

Director of Store Operations
Wawa

Packaged Beverage Trends and Opportunities for Growth

As one of the strongest traffic drivers for convenience stores, today’s consumer wants innovation and variety. Are concerns about sugar still top of mind? Are ingredients like CBD and CoQ10 still resonating with consumers? What’s packed inside the cold vault is ever-changing, from beer and chilled wine to waters of all sorts, carbonated soft drinks, teas, energy drinks and milk. We’ll look at trends and how they vary by demographics and geography.

Speakers:

Managing Director
Goldman Sachs

Tobacco and E-Vapor Regulatory Update – Assessing the Current Landscape and Predictions for 2022

Local, state and federal regulations, combined with new taxes and health warnings, add pressure to c-store tobacco and nicotine sales in 2022. Where is the FDA in its process to assess/approve/deny applications for new products? Are tax increases driving your customers across state lines? Will the FDA or other governmental authorities ban flavored tobacco products?  How will other FDA regulations impact the category?  Uncertainty still reigns in this category that remains the top sales and profit generator in the c-store channel

Speakers:

Partner
troutman pepper

Presented By:
Juul Labs
Sparking Recovery and Growth in the New Dispensed Beverage Environment

The dispensed beverage customer has changed. However, disruptions in trends and dispensed consumer continuity hold opportunities—and some surprises—for retailers. Understanding the evolving needs and behaviors of dispensed beverage users will help c-stores as they bravely face numerous daily challenges in every aspect of their foodservice business. This session will leverage Technomic data and insights designed to help entice consumers to rekindle their relationship with self-serve hot, cold and frozen drinks.

Speakers:

Director, Consumer and Industry Insights
Technomic

Track: Fuels/EV

The future of fuels at c-stores is the trillion-dollar question. Is gasoline here to stay, even if demand declines? Where do ethanol fuels fit into the equation? How soon and how many electric charging stations are needed? How does a retailer charge for electricity? Come learn what educated prognosticators are saying to help you draft a plan for your chain’s fuel future.

Technology & Operations - Analytics… When Trusting Your Gut is Not Enough

Are you busy analyzing your past or are you ready to analyze your future? Explore the world of data analytics in a retail environment and how to take it to the next level. We'll look on building the right team, focusing on the right problems, and finding the right solutions in this dynamic session. 

Speakers:

Director of Merchandising & Space Planning
Yesway

Center Store (Snacks/Candy/GM/HBC) - The Center is the Core of Growth in Our Channel

The Convenience channel’s importance in driving center store sales is amplified by the magnitude of units and dollars driven by this segment of the channel. As US consumers begin to return to a post-Covid normal, the lineup of products available to quench thirst, fuel snacking needs and provide a hassle-free quick trip, make this portion of our stores vitally important to drive growth, and more importantly, to partner with consumers to fill their needs while navigating their lives.

Join IRI’s Larry Levin as he brings to life the impact driving growth in center sales and the impact it has on the channel and the impact innovation plays to enhance sales potential

Speakers:

Executive Vice President, Consumer & Shopper Marketing
IRI

Loyalty Programs: It’s not just about the rewards!

The COVID pandemic has changed the way customers make their shopping destination choices.  A loyalty programs is one of the factors you can use to help your customers spend more money with your brand, but is no longer just about giving away free stuff!  Join us to hear about a different perspective on loyalty program strategies and examples of what industry leading (and innovative) companies are doing to increase transaction numbers and basket size.

Speakers:

CEO
StrasGlobal

4:45pm – 5:30pm

Personal Time

5:30pm – 6:15pm

Cocktail Reception

Location: CRU Product Gallery (Grand Ballroom)

Join all CRU attendees for a reception with exceptional drinks and appetizers to celebrate a busy day of learning and a kick off to our CMOY awards. Stop by the red carpet to get photos taken of you and your teams!

6:15pm – 8:00pm

CMOY Awards Presentation and Dinner

Location: Junior Ballroom

Join CRU and CSP in a salute to each of the 2021 CMOY Winners and Finalists! This distinguished event includes a plated 3-course dinner while our emcees announce each category finalist and show videos of why they are being recognized. Then, we will reveal the winners of each category and celebrate each with an award.

Presented By:
Altria Group Distribution Company
6:45pm – 10:00pm

Product Gallery Sponsor Teardown

Location: CRU Product Gallery (Grand Ballroom)
8:00pm – 10:00pm

CMOY Afterparty

Location: Junior Ballroom

We will continue to celebrate with Rock-n-Roll Karaoke. Join American rock guitarist Billy Morris, from Warrant and Quiet Riot, and sing onstage with your peers songs like Cherry Pie and Fight for your Right to Party.

Presented By:
Altria Group Distribution Company
50+Speakers
300+Attendees