Innovation Forum and Category Track Speaker

Alex Drew

Sr Director Category Leadership
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Alex Drew is Sr Director of Category Leadership for JUUL Labs. A 17-year veteran within the CPG world he has led the build for JUUL Labs' National Category Leadership team supporting the growth and development of the Vapor Category across all retail channels.

Alex brings his experience of working in world class organizations including Information Resources Inc, Anheuser-Busch, Kellogg, and now JUUL Labs to provide expert analysis and recommendations to retail partners with a large focus and specialization in convenience. Within this time, he has worked across Front-Line Sales, Distributor Management, Trade Marketing, Business Analytics, Sales Strategy, Pricing/Revenue Management, and Category Leadership. This has also provided an opportunity to work across multiple categories in center store (cereal, wholesome snacks, frozen, health and wellness, cookies, and crackers), alcohol (beer, wine, and liquor), and the back bar (cigarettes, OTP, and Vapor). He has global experience including leading the complete development of the Category Leadership team in Canada at Anheuser-Busch. Alex graduated from Auburn University and has received the status of Certified Professional Strategic Advisor from the Category Management Association.