Erin Butler is the Sr. Category Manager of Program and Opportunity Development at Kum & Go, a convenience store chain in the Midwest with over 400 stores. Erin started at Kum & Go as the Category Manager of Owned Brands, managing all their private label products from batteries and motor oil to candy, snacks and packaged beverages. Now she focuses on uncovering opportunities for Kum & Go, whether that be new categories to enter or differentiated ways to communicate with their consumers.
Prior to joining Kum & Go, Erin primarily worked on the manufacturing side for companies like Kimberly Clark, Con Agra and Dairy Farmers of America. This experience has helped her understand the manufacturer’s priorities and goals which has been beneficial now that she’s on the retailer side.