Innovation Forum and Category Track Speaker

Gary Hemphill

Managing Director and Chief Operating Officer
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BMC Research, Beverage Marketing Corp.

Gary A. Hemphill is Managing Director of Research at Beverage Marketing Corporation.  In that role, he directs the company’s extensive information products and services, consisting of comprehensive beverage databases, market reports, directories, tracking services and customized information consulting projects.

Mr. Hemphill directs the company’s pre-eminent beverage database DrinkTell.  It is the only comprehensive total market U.S. beverage database tracking all beverage categories.  In addition, he has created and maintained proprietary beverage industry information systems for clients in the U.S. and Canada -- helping to provide clients with the overall insights they need to make their strategic, planning and marketing decisions that are critical to their success.

Beverage Marketing publishes more than 30 industry-standard market reports and directories that cover the multiple beverage markets.  The company’s wide range of respected U.S. reports cover soft drinks, bottled water, milk, beer, fruit beverages, New Age and functional beverages, wine, spirits, beverage packaging and more.  In addition, the company publishes a select group of international reports targeting key growth markets.

Mr. Hemphill has more than 25 years experience in the beverage industry.  Previously, he served as editor of the trade publication Beverage Industry and he also directed new product publicity for the Pepsi-Cola Company where he contributed to a range of assignments.  Previous to those positions, Mr. Hemphill held various newspaper writing and editing positions.

Mr. Hemphill is widely quoted in the press and has often been interviewed on both TV and radio on issues of critical importance to the beverage industry.  He has spoken at a range of conferences, conventions and industry events including InterBev, the Beverage Forum, the NAMA (vending) trade show, the FMI convention, World Juice, the International Dairy Show, the Tea Association annual meeting and many others.

Mr. Hemphill holds a bachelors degree in journalism from The Ohio State University and resides in New York City.