As senior category manager for Cumberland Farms, Lorance is responsible for hot and cold dispensed beverages and fresh pastry. He joined Cumberland Farms in 2004, as category manager for frozen foods, dairy and cold dispensed beverages. In 2008, he was named dispensed beverages category manager and oversees all purchasing for dispensed beverages for all Cumberland Farms locations. Lorance was winner of 2018 CMOY for Foodservice. Lorance has two children. In his past life, he was a long-haired drummer in a rock band named Alter.
Sessions for Greg Lorance
Option 4: Dispensed BeveragesLocation: Suwannee 18
Whether cold, hot or frozen, dispensed beverages are a focal point of every convenience store and continue to be some of the most complex of foodservice categories. So many things to consider! Do you have the right cup sizes, lids and product assortment to provide shopper beverage satisfaction? Some things that seemed simple – straws and disposable cups and sugary drinks – are now a societal conversation. What are the hot headlines in dispensed beverages you need to know from flavors to regulations to merchandising? This session, comprised of 3.5 hours of subject matter experts, category panels and guest speakers allows frank and interactive discussion dedicated to operational and customer needs within dispensed beverages.
A superior learning environment for category managers, their teams and their supplier partners.Request an Invitation