John Herbert has been with True North for the past 11 years as a Senior Category Manager. He is in charge of of Beverage, Beer, Wine, Liquor and Dairy.
Sessions for John Herbert
'22 CMOY Finalists in Packaged Beverages PanelLocation: Salon 15/16
As one of the strongest traffic drivers for convenience stores, today’s consumer wants innovation and variety. Are concerns about sugar still top of mind? Are ingredients like CBD and CoQ10 still resonating with consumers? What’s packed inside the cold vault is ever-changing, from beer and chilled wine to waters of all sorts, carbonated soft drinks, teas, energy drinks and milk. We’ll talk with this years CMOY Finalists on trends and how they vary by demographics and geography.