As category manager for Mapco, Kelley Gutierrez manages the snacks and candy categories. Looking to grow her analytical experience, she joined Mapco in early 2017 as an analyst within the Business Intelligence team. She eventually made her way back into merchandising later that year, managing general merchandise and candy. In late 2018, she was named snacks category manager and now oversees all of snacks and candy for all Mapco locations. Directly prior to working for Mapco, Kelley worked at Dollar General as a merchant within the non-consumables segment. Her current position at Mapco, combined with 20 years in the retail industry working in stores, in product development, analytics, and as a category manager has allowed her a 360 view of the retail world. Kelley resides in Franklin, Tennessee and is the mother of one very energetic son.
Sessions for Kelley Gutierrez
Option 5: Center Store (GM/HBC/Snack & Candy) - Is Your Store a "Center" of Attention?Location: Suwannee 12
Center store is the heart of any retail site. This is where consumers find items ranging from impulse snacks and candies to the medications needed to cure headaches and sensitive stomach from overloading on the former. While the center store remains a staple for visits, retailers are faced with the challenge of pleasing today’s evolving consumers regarding their snacks, candy and general merchandise purchases. Now more than ever, customers crave the ease of convenience associated with c-stores, but with a new interest in exceptional quality. This session—a 3.5-hour meeting between subject matter experts, category panels and guest speakers—allows frank and interactive dialogue dedicated to operational and customer needs within the center store.
A superior learning environment for category managers, their teams and their supplier partners.Request an Invitation