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Kraig Knudsen

Category Manager, Cigarettes & Tobacco
Company

Circle K - Heartland

Kraig Knudsen is a 34-year Tobacco Industry Veteran.  He spent the first 20 years of his career at RJ Reynolds where he performed numerous sales and management functions.  While at RJR, Kraig was part of the introductory product rollout team for Eclipse.  Eclipse is considered by many to be the first real tobacco innovation product to go to mainstream retail.

After Reynolds, Kraig spent the next 4 years consulting on tobacco related issues for retail, wholesale, manufacturing and government clients.  He then switched sides of the desk and went from being a seller to a buyer for tobacco products.  This move into Category Management gave him valuable experience and helped to make him uniquely qualified, now having a 360o view of the tobacco industry.

Kraig is currently the Tobacco Category Manager for the Circle K – Heartland Division.  He is the Team Lead for tobacco merchandising in 6,500 locations.  Kraig is also the 2018 CSP Category Manager of the Year for cigarettes and Tobacco Products.

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