Lori is the Vice President of Marketing at Punchh, a leading loyalty, offers, and engagement platform for convenience retailers. A lifelong writer and storyteller, Lori loves the challenge of applying modern solutions to age-old industry challenges to help brands create a better experience for their customers.
Sessions for Lori Stout
Winning Consumer Loyalty in 2022: from the Forecourt and BeyondLocation: Salon 15/16
You’ve worked hard to perfect your forecourt. It’s bright and beautiful, with modern fuel pumps and eye-catching advertising. But is a great first impression enough to entice shoppers to go out of their way to pull into your parking lot? Convenience store operators are increasingly finding themselves in competition with quick-serve restaurants and other retailers, all vying for the attention of a consumer that expects an effortless experience and personalized rewards. To earn lasting loyalty, brands need to think beyond the forecourt and the backcourt to reach consumers on any device, at any time, with messaging and offers that hit the mark. Join this session to learn how the same digital technologies that help restaurants and retailers win raving fans can take your marketing strategy from hunch to homerun.