Trends & Data: Get There First: How jumping on the CBD bandwagon now can increases sales in the future


Cannabidiol (CBD), the nonpsychoactive component of cannabis, has become one of the hottest topics in retail. While CBD-infused oils, creams and tinctures have already hit c-stores in some states, food and beverages may yet be a long way off as the FDA consider how to regulate sales. This has left many retailers baffled about how to approach this potential business-altering ingredient. In this discussion, we will learn about the different types of CBD products and how to merchandise these items, while determining how to choose a trustworthy supplier, as well as the steps that ensure compliance with state and federal laws.

Discover the insights, key trends and innovative thinking that best-in-class operators employ to drive c-store traffic. Uncover what makes top-tier category managers tick, and find out how they grapple with everything from exciting new product introductions to pricing, out-of-stocks to promotions. Join us as our team of editorial experts sits down with some of the brightest category managers in the business to discuss their strategies for elevating an entire organization—one category at a time.