Trends & Data: Treat Yourself: How craveable hot and cold offerings can help grow foodservice sales

Hot and cold dispensed beverages have become challenged in recent years as consumers increasingly look for healthier options to quench their thirst. Meanwhile, frozen dispensed is a bright spot in the foodservice category, suggesting the “treat” mentality can play a significant role in what draws customers in the doors of a c-store. We’ll take a look at recent sales data and what consumers are looking for when considering where to stop for a fast and fresh drink.

Discover the insights, key trends and innovative thinking that best-in-class operators employ to drive c-store traffic. Uncover what makes top-tier category managers tick, and find out how they grapple with everything from exciting new product introductions to pricing, out-of-stocks to promotions. Join us as our team of editorial experts sits down with some of the brightest category managers in the business to discuss their strategies for elevating an entire organization—one category at a time.

This three-part roundtable event will present exclusive data and insights, shedding light on different demographic consumer groups by age and market type as well as the trends impacting their buying habits. Our experts will discuss disruptions such as aging millennials, the evolution of delivery and other tech-driven advances that are shaking up business as we know it.

2:00pm – 2:30pm        Consumer Trends by Demographic Group (Gen Z, Millennial, Boomer, etc.)

2:30pm – 2:45pm        Roundtable discussions

2:45pm – 3:15pm        Consumer Trends by Market Type (Urban, Rural, Mid-size, etc.)

3:15pm – 3:30pm        Roundtable discussions

3:30pm – 3:45pm        Break

3:45pm – 4:15pm        The Evolution of Delivery and Where the Opportunity is Now

4:15pm – 4:30pm        Roundtable discussions and close