Robert Byrne manages Technomic’s comprehensive consumer brand tracking program, which provides ongoing chain brand health and consumer attitude & usage tracking. He also specializes in crafting custom trend reports and presentations utilizing consumer, menu and industry insights. Byrne is an expert in interpreting the impact that current and emerging foodservice consumer trends may have on business, and helps clients tackle tough questions to better inform their strategy and approach.
Sessions for Robert Byrne
Track: Dispensed BeveragesLocation: A3, 3rd Floor
Trends & Data: Treat Yourself: How craveable hot and cold offerings can help grow foodservice sales
Hot and cold dispensed beverages have become challenged in recent years as consumers increasingly look for healthier options to quench their thirst. Meanwhile, frozen dispensed is a bright spot in the foodservice category, suggesting the “treat” mentality can play a significant role in what draws customers in the doors of a c-store. We’ll take a look at recent sales data and what consumers are looking for when considering where to stop for a fast and fresh drink.
Track: Dispensed BeverageLocation: A3, 3rd Floor
Option 3: Marketing Insights - Who is Your Consumer and How Can You Get Their Dollars?Location: B3, 3rd Floor
This three-part roundtable event will present exclusive data and insights, shedding light on different demographic consumer groups by age and market type as well as the trends impacting their buying habits. Our experts will discuss disruptions such as aging millennials, the evolution of delivery and other tech-driven advances that are shaking up business as we know it.
2:00pm – 2:30pm Consumer Trends by Demographic Group (Gen Z, Millennial, Boomer, etc.)
2:30pm – 2:45pm Roundtable discussions
2:45pm – 3:15pm Consumer Trends by Market Type (Urban, Rural, Mid-size, etc.)
3:15pm – 3:30pm Roundtable discussions
3:30pm – 3:45pm Break
3:45pm – 4:15pm The Evolution of Delivery and Where the Opportunity is Now
4:15pm – 4:30pm Roundtable discussions and close
A superior learning environment for category managers, their teams and their supplier partners.Request an Invitation