Samantha Oller is senior editor and special projects coordinator for CSP Magazine. She joined CSP in 2004 as fuels editor and continues to cover this beat for the magazine and online, as well as through her blog, Fuels Forward. In addition, Samantha oversees the CSP Category Management Handbook, an award-winning annual issue that presents a snapshot of c-store sales as well as trends shaping the categories for the year to come.
Sessions for Samantha Oller
Option 6: Operations (Fuel/Forecourt) - Backcourt and Forecourt: Upping Your GameLocation: Suwannee 13
With flat store traffic and fuel demand, getting consumers onto your site—and encouraging a repeat visit—is becoming more critical than ever. C-store retailers must hit the mark in the store and at the pumps, with everything from store cleanliness to the fueling experience at play. This session tackles the operational challenges and opportunities for c-store retailers. Join your moderator, Roy Strasburger, president, Strasburger Retail, and guest speaker Cassandra Worthy and her presentation of “Mastering the Chemistry of Change” for a frank and interactive discussion dedicated to operational challenges found in (and outside) the c-store. CSP’s fuels editor Samantha Oller will share highlights of a new consumer study with GasBuddy on influential factors in the c-store visit, and a panel discussion will focus on how to seal the deal with consumers on the gas island.
A superior learning environment for category managers, their teams and their supplier partners.Request an Invitation