Vito Maurici joined NJOY in June 2011 as its senior vice president of sales and distribution. Before joining NJOY, Maurici had an extensive career in sales and marketing at Altria Sales and Distribution (formerly known as Philip Morris USA). While at Altria, Maurici was vice president of sales where he led a 550-person regional sales organization generating $4.7 billion in annual sales for the $23 billion consumer products company. He oversaw the execution of new product launches, merchandising programs and retail promotions for more than 50,000 stores across ten states. While at Philip Morris, Maurici held roles of increased responsibility in sales and marketing positions in a variety of geographic markets, including international.
Maurici earned his bachelor’s degree in marketing and management from Indiana University's Kelley School of Business. A native of Chicago, Maurici is married with four children and resides in Dallas, Texas.