Victory. Exchange. Promote. Development. Capture. Move. Breakthrough. Intelligence. Breakthrough. Location. Strategy. Competition. Patience. Plan. Checkmate. Action.   Development. Pawns. Exchange. Promote. New Products. Rating. Location. Strategy. Breakthrough.

The only place you’re bound to discover “the next big thing”

CRU’s C-Store Product Gallery will be open for two full days, providing all attendees with ample networking opportunities. Engage with your peers and the industry’s leading suppliers as you sample the latest product launches. Periodically return to this page in order to discover the new products that will be on display at CRU.

GoodWest Industries

Premium Cold Brew Coffee

GoodWest’s premium cold brews are brimming with natural coffee flavor and real dairy goodness. Bag-in-box and ready to dispense – no mixing or mess. Available in Black & Bold and Cafe au Lait. Capitalize on the rapid growth of the iced coffee category with our easy and profitable dispensing program.

Nestlé Waters North America

Regional Spring Water Sparkling

Introducing new Regional Spring Water Sparkling! The six brands blend the regional natural spring water consumers’ love with newly reformulated natural flavors and carbonation, creating a sparkling water that is free of calories, sugars, sweeteners, and colors. Available in redesigned PET (0.5L, 1L and new 20oz bottle) and 12oz Cans.

Prairie City Bakery

Walkin Wafels

Prairie City Bakery introduces Walkin’ Wafels™, individually wrapped sweet waffles made the traditional Liège way, with pearl sugar and rich, brioche dough. These Wafels have 16g of whole grains and have NO artificial ingredients. The perfect on-the-go sweet treat for any time of day… No fork, no syrup, no mess.


Southwestern Pocket Lighter Series

The American Southwest has been an important element in American heritage and is celebrated in a variety of mediums. These designs are perfect for the customer who is enthusiastic about designs that celebrate Southwestern culture and lifestyle. These designs depict animals, apparel, tones and textures inspired by the Southwest.

HYPE Energy

HYPE Energy + Juice

HYPE Energy + Juice, A New Twist On Energy, available in Tropical and Cherry. Made with Real Fruit Juice, Caffeine, Taurine and 5 essential B vitamins provide maximum energy. Sweetened with fruit juice & real sugar. Contains no artificial colors, sweeteners, preservatives, GMOs or high fructose corn syrup.

Kerry Convenience

DaVinci Gourmet Cold Brew Concentrate

Smooth, less bitter cold brew coffee made with medium roasted 100% Arabica Beans is just a pour away for an on-trend beverage that’s rich in flavor. Our proprietary process of sourcing, roasting, blending, extraction, beverage science, aseptic packaging creates the difference that delivers great taste every time.

Smithfield Foods, Inc.

Echrich – Sweet Chili & Cheese Chicken Smoked Sausage

We’re proud to introduce, NEW Eckrich Sweet Chili & Cheese Chicken Smoked Sausage! These on-trend Chicken Sausages are made from premium cuts of chicken and are hardwood smoked to deliver traditional sausage texture, flavor & bite. Check out our full line of smoked sausages designed for the roller grill!


Retail Execution Cloud

SwiftIQ’s Retail Execution Cloud is the only retail insights & activation platform enabling retailers and their vendors to generate growth by accessing highly granular basket-level insights to optimize store-level execution, such as category management initiatives, promotion, and pricing strategies.

Tyson Convenience

Hillshire Farm® Chipotle Jack Premium Chicken Sausage

Serve a flavor-packed, wholesome protein, with the new Hillshire Farm® Chipotle Jack Premium Chicken Sausage. Mentions of chipotle have grown over 25% on menus in the last year(1), so stay ahead with the new Chipotle Jack Chicken Sausage, from the #1 brand of Smoked Sausage(2).

(1) Datassential
(2) IRI

Contact Us

To c-store suppliers and potential sponsors, would you like to see your product on this page? Contact us to learn more about the opportunities available to you.

Sharon Brooks

Manager, Sponsor Relations

(480) 337-3407

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