Innovation Forum and Category Track Speaker

Denise Decuir

Vice President Retail Service Management
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Denise Decuir is Vice President of Retail Service Management for JUUL Labs.  With over 15 years of Fortune 100 career experience, Denise has an extensive CPG background in the tobacco and nicotine categories holding positions of increasing responsibility at R.J. Reynolds and Santa Fe Natural Tobacco Company.  In her current role she is leading the evolution of our customer partnerships through JUUL Labs' commitment to youth access prevention for vapor products.  Her main focus is developing strong industry relationships to implement Retail Access Control Standards (RACS) to give confidence in age-restricted product sales.  Denise received her bachelor's degree from the University of Louisiana Lafayette and completed graduate studies at the University of Wisconsin.