Innovation Forum and Category Track Speaker

Jeff Hoover

C-Store Data Insights Strategist
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As a data strategist focused on delivering high-impact loyalty programs for convenience store chains, Jeff Hoover currently works with some of the industry’s most well-known brands: Duchess Shoppes, Yesway, Family Express, Maverik, Thorntons, Break Time, and MAPCO.

Jeff uses his experience from both the client side and his education to formulate brand-specific programs that attract and retain customers over longer periods of time. He and his team have successfully solved the pump-to-store challenge and true one-to-one marketing to highly profitable incremental sales.