Amidst national inflation and supply disruptions, getting customers to buy more when wallets are pinched has never been harder. How do we woo consumers to spend more with us, to purchase that extra pack of gum, bag of chips, tobacco product or 20oz soft drink? Hear how leading category managers are integrating planogramming creativity, teamwork, data analytics, technology, and loyalty programs to grow their baskets by getting shoppers to spend more than originally planned.