Sara Wirth is Content Director, Foodservice for Winsight Media, leading the Restaurant Business and FoodService Director brands. Prior to this role, Sara was the executive editor of Restaurant Business magazine, where she was responsible for driving the development and execution of the brand’s content and content strategy for the print and digital channels, as well as different events. As part of her role with RB, she covers the restaurant industry’s technology and off-premise trends, and also serves as RB’s Token Millennial. Prior to joining Restaurant Business, Sara was a cookbook editor for Publications International and was on the editorial team at Restaurant Business sister company Technomic, a market-research firm within the foodservice industry.
Sessions for Sara Rush Wirth
Option 3: Marketing Insights - Who is Your Consumer and How Can You Get Their Dollars?Location: B3, 3rd Floor
This three-part roundtable event will present exclusive data and insights, shedding light on different demographic consumer groups by age and market type as well as the trends impacting their buying habits. Our experts will discuss disruptions such as aging millennials, the evolution of delivery and other tech-driven advances that are shaking up business as we know it.
2:00pm – 2:30pm Consumer Trends by Demographic Group (Gen Z, Millennial, Boomer, etc.)
2:30pm – 2:45pm Roundtable discussions
2:45pm – 3:15pm Consumer Trends by Market Type (Urban, Rural, Mid-size, etc.)
3:15pm – 3:30pm Roundtable discussions
3:30pm – 3:45pm Break
3:45pm – 4:15pm The Evolution of Delivery and Where the Opportunity is Now
4:15pm – 4:30pm Roundtable discussions and close
Sara Rush Wirth