With 20 plus years of global assignments and leadership experience spanning multiple disciplines and cultures, Anila Siraj is regarded as a trusted advisor by clients and peers. Her proven record of delivering winning strategies to a global customer base, across multiple verticals including fuel & non-fuel retail and alternative fuels/EV, focuses on location intelligence, price optimization, and retail planning. Anila is recognized as an EV subject matter expert whose opinions and advice are widely sought. She has been featured as an EV expert in numerous publications across the globe and boasts her own extensive portfolio on the subject, helping solution providers build their go-to-market EV strategies, and retailers navigate the opportunities and challenges around EV Charger Deployment.
Sessions for Anila Siraj
Track: Fuels/Alternative Solutions - Understanding the EV Consumer
Location: ArlingtonThe traditional ‘refueling’ customer is changing, from an ICE vehicle driver who may be ‘in and out’ in a few mins to EV drivers who will need to stick around for at least 20-30 mins, and in many cases longer. Since the driver does not need to stay with the vehicle while charging, they will seek to engage in other activities whether that’s a bite to eat or top-up shopping or something else. This is where what’s on offer at the destination becomes more important. Hosts must recognize that they are looking new user behavioral types, and more will develop as adoption increases. Each of these brings a different set of preferences and different considerations when selecting a location to charge their EV. Understanding the consumers habits, preferences and behaviors and tailoring the offer will be the key to success.
EV Practice Lead
Impact 21