Countless convenience operators are scaling back their foodservice offerings, eager to cut costs due to labor shortages and higher costs. But will cutting alone drive a customer-pleasing program?  We explore the dual approach of cutting where it makes sense, and investing to drive a distinctive offering that draws more customers and greater spend.

Dispensed beverages recovered from the steep declines suffered in 2020, but safety concerns have generated changes in equipment for hot, cold and frozen beverages. Touchless dispensers, staff-served beverages and a focus on condiments have driven up costs as retailers struggle to maintain sales momentum. Quality beverages in the foodservice segment have a “treat” appeal that can draw customers in the doors. We’ll look at what influences consumers to stop in your stores for a fast and fresh drink.