Don Burke

Don Burke is a Senior Vice President with Management Science Associates (MSA), a leading-edge information management, statistical analysis, and business intelligence firm.  Don has twenty-four years of experience delivering business insights derived from a variety of sources, including retail scanner data, manufacturer and distributor shipment data, consumer data and transactional market basket information.  Don’s focus is on the CPG industry, including the tobacco, vapor, CBD/cannabis/emerging products, beverage, grocery, and confectionery categories.