Kiley Schranze is an Assortment Manager for Wawa, Inc, overseeing alcohol, private label, and dairy beverage categories. She grew up in Massachusetts and currently resides in New Jersey. Kiley received her Bachelor of Business Administration degree in Food Marketing from Saint Joseph's University in Philadelphia, PA. Before starting her Wawa journey, Kiley began her career in the coffee industry, creating beverage and equipment programs for foodservice establishments. Kiley has always enjoyed learning about beverages! At Wawa, Kiley specializes in the dynamic world of alcoholic beverages. Her expertise in product optimization, strategic planning, and promotion execution, have driven Wawa's alcoholic beverage sales successfully. With Wawa's upcoming expansion into new markets, Kiley looks forward to learning more about consumer preferences and shopping behaviors in new states. Outside of work, Kiley enjoys her morning workouts at the gym, traveling to new places with her husband, visits up to Massachusetts to spend time with family, and getting together with friends on the weekend.
Sessions for Kiley Schranze
Track: Packaged Beverage - A Conversation with Packaged Bev CMOY FinalistsLocation: Emory
As one of the strongest traffic drivers for convenience stores, today’s consumer wants innovation and variety. Hear how your CMOY Finalists are attacking some of the biggest topics and trends in their category. What innovation is coming this year and how will it affect your store?