One in every three c-store customers are consciously searching for new brands and products to try. This session features McLane leaders discussing the latest trends and strategies in bringing emerging brands to c-store shelves to differentiate your product inventory, gain competitive advantage, and deliver a more personalized shopping experience to the communities your locations serve. 

There may be no other time in history when the retail world has been rocked by so much change. Permanent shifts in consumer behavior and societal norms, a rapidly transforming technological landscape and unpredictable economic conditions, all present extraordinary challenges for retailers across categories and geographies.

Against this already volatile background, competition has reached unprecedented levels, offering consumers anything they want, wherever and whenever they want it. Thus, the traditional strategic cornerstones of convenience, selection, price, and even product exclusivity, have become shaky footholds from which to achieve enduring competitive success.

So how can the business win?

Based on research from his bestselling book Resurrecting Retail: The Future of Business in a Post-Pandemic World, futurist Doug Stephens will share a simple, yet profoundly effective strategy framework that enables any business or brand to cut through the chaos in their market, prioritize investments, forge radical consumer value and achieve uncontested dominance in their category.