They are the tireless CEOs of their respective sections—the category managers who navigate a labyrinth of complexity. Amid mounting pressure on profits, turns and market-basket synergies, the best category managers are committed professionals balancing new products and customer favorites to enhance their stores’ operations. The Category Manager of the Year Awards recognize these often-underappreciated specialists, who were nominated by their supplier and wholesaler partners.

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session, lead by the effervescent Scott Stratten, president of UnMarketing, covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.