Wednesday, February 23 7:00am – 6:00pm

Registration & Information Desk

Location: Grand Ballroom Prefunction
Presented By:
Altria Group Distribution Company
Juul Labs
McLane Company
Wednesday, February 23 7:00am – 12:00pm

Special Events

Please be aware that capacity is limited and special events will be available on a first-come, first-served basis; pre-registration will be required for each activity.

You are also required to check-in for each special event at the special event desk before your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Option 1: Airboat Adventures
Location: Departure next to Registration Desk

Discover territory that remains unaltered in the wilderness of the Central Florida Everglades with a thrilling airboat ride to start your day. View the amazing wildlife Florida has to offer. Experienced captains take you into the breathtaking beauty of nature, including wetlands and wildlife. See alligators, turtles, birds and more in their natural environment. After your trip, stop by the Native American Village to learn about how they survived in this beautiful wetland.

7:00am - 7:30am - Check-in and Breakfast
7:30am - Bus Departure
8:15am - Airboat Tour
8:45am - Village Tour
11:00am- Arrive at Rosen Centre

Option 2: Store Tours
Location: Departure next to Registration Desk

What better way to see the latest innovations in c-store design and merchandising than to visit the stores themselves? CRU’s Store Tours Program takes attendees along on a curated agenda of store visits to see what some of the area’s top operators are doing. Participants will veiw strategies in action within key categories and experience signature features of each location. The consumer and retail space is evolving rapidly, and you can’t afford to miss out on this competitive learning opportunity.

8:00am - 8:30am - Check-in and Breakfast
8:30am - Bus Departure
8:30am - 11:30am - Store Tours
12:00pm - Arrive at Rosen Centre

Presented By:
Altria Group Distribution Company
Option 3: Axe Throwing
Location: Departure next to Registration Desk

Sign-up to enjoy a morning of some friendly competition with fellow attendees and try your hand at axe throwing. Axecelsior Axe Throwing will have their experienced coaches guiding you as you compete head to head with attendees to determine the best thrower!

7:30am - 8:00am - Check-in and Breakfast
8:00am - Bus Departure
8:30am - 11:30am - Axe Throwing
12:00pm - Arrive at Rosen Centre

Wednesday, February 23 7:00am – 9:00am

Special Events Breakfast

Location: Pool Terrace
Wednesday, February 23 8:00am – 4:00pm

Product Gallery Sponsor Setup

Location: CRU Product Gallery (Grand Ballroom)
Wednesday, February 23 12:00pm – 1:00pm

Special Events Lunch

Wednesday, February 23 2:00pm – 4:00pm

Opening General Session

Location: Junior Ballroom
Your Customers Are Changing! Are You?

How to Future-Proof Your Business and Win in a Remarkable New World! As we emerge from the most challenging business environment in modern history, the winners today are often those who have become remarkably easy to do business with. Being better tuned-in to the increasingly unique wants and needs of your customers and clients allows you to create better experiences and increase loyalty. In this timely, actionable and very entertaining presentation, popular Customer Experience expert David Avrin, CSP shines a light on the profound shift in customer expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating customer experiences worth sharing.

Speakers:

President
The Customer Experience Advantage

Presented By:
Juul Labs
The Adaptation Advantage: Thriving in The Great Reset

The pandemic accelerated digital transformation, migration to the cloud, and handing off tasks to technology thus propelling us forward into a new world of work where employees and customers have unprecedented power. Collectively this triggered “The Great Reset”, forcing a re-calibration of every aspect of our lives, perhaps most significantly the nature and act of work. Certainly, nearly two years of remote work has questioned the future of where work will take place for many, but more broadly, the past 23 months have also questioned: who works, what we do for work, how we work and how we measure that work, where we work, and, perhaps most acutely, why we work. From an examination of these shifts we stand on the precipice of the Human Capital Era, where the greatest investment we can make is in human potential. It is up to us to make the most of this tremendous opportunity.

Speakers:

Forbes Contributor; Future-of-Work Strategist; LinkedIn’s 2017 Number One Global Voice for Education

Presented By:
McLane Company
Wednesday, February 23 4:15pm – 5:00pm

Innovation Forums (Choose 1 of 5)

The essence of CRU lies within the educational curriculum which will provide you with insights, key trends and data that will spark new ideas. Regardless of your sphere of responsibility within the convenience industry, you will find an Innovation Forum filled with hot topics and powerful take-aways. 

Option 1
Presented By:
McLane Company
Technological Solutions to Restrict Underage Access and Support Retailer Compliance

Addressing underage access is a shared responsibility for manufacturers and retailers of age-restricted products. Technology can assist retailers with complying with federal ageverification laws and policies that aim to restrict underage access at the point-of-sale.

In this presentation, retailers will explore ways to incorporate technologically-based solutions to restrict underage access, and learn more about the growing momentum across retailers, trade associations, and legislation to improve retailer compliance and change how age-restricted products are sold.

Presented By:
Juul Labs
Winning Consumer Loyalty in 2022: from the Forecourt and Beyond

You’ve worked hard to perfect your forecourt. It’s bright and beautiful, with modern fuel pumps and eye-catching advertising. But is a great first impression enough to entice shoppers to go out of their way to pull into your parking lot? Convenience store operators are increasingly finding themselves in competition with quick-serve restaurants and other retailers, all vying for the attention of a consumer that expects an effortless experience and personalized rewards. To earn lasting loyalty, brands need to think beyond the forecourt and the backcourt to reach consumers on any device, at any time, with messaging and offers that hit the mark. Join this session to learn how the same digital technologies that help restaurants and retailers win raving fans can take your marketing strategy from hunch to homerun.

Presented By:
Punchh
Digital Ordering and Delivery is Here, is Your Brand Ready?

Today’s consumers demand everything delivered fast, from great food to everyday items like ice cream, and household needs. And they demand it in 15 minutes or less. This offers a great opportunity for c-stores to add value and develop strong one-to one relationships, but to get there you must offer a unique value proposition. It’s not enough to deliver staple goods through a third-party aggregator.  How does a brand know when it’s ready to tackle this kind of challenge? In this talk, Paytronix CRO Charles Gray will address several key questions, including:  

  •   Are third-party aggregators already leveraging your retail stock?  
  •   What are the advantages to first or third-party ordering and delivery?  
  •   How do you create a brand offering that’s right for the digital ordering channel?  
  •   Who do you need to hire to meet the operational challenges inherent in order and delivery? 
Speakers:

Chief Revenue Officer
Paytronix

Presented By:
Paytronix
Option 5
Presented By:
King's Hawaiian Bakery
Wednesday, February 23 5:30pm – 6:30pm

Cocktail Hour

Location: CRU Product Gallery (Grand Ballroom)

Explore new products and solutions while mingling with your peers as you enjoy appetizers and drinks in the CRU Product Gallery.

Wednesday, February 23 6:30pm – 9:00pm

Dinner on Your Own

Take the night to dine with peers or supplier partners at one of the many delicious restaurants options on property or nearby.

Thursday, February 24 7:30am – 6:15pm

Registration & Information Desk

Location: Grand Ballroom Prefunction
Presented By:
Altria Group Distribution Company
Juul Labs
McLane Company
Thursday, February 24 7:45am – 9:00am

Networking Continental Breakfast

Location: Poolside Terrace
Thursday, February 24 9:00am – 9:45am

Category Breakouts (choose 1 of 8)

Discover the insights, key trends and innovative thinking that best-in-class operators employ to drive c-store traffic. Uncover what makes top-tier category managers tick, and find out how they grapple with everything from exciting new product introductions to pricing, out-of-stocks to promotions. Join us as our team of editorial experts and last year's CMOY award winners sit down with some of the brightest category managers in the business to discuss their strategies for elevating an entire organization—one category at a time.

Track: Foodservice

Offering craveable items, assuring consistency of preparation and ingredients, maintaining safety, and developing menus and packaging for delivery and curbside pick-up are some of the many things retailers juggle in energizing their foodservice programs in 2022. And how are labor and supply chain continuing to affect c-store operations? Resilient retailers come together to learn, share challenges and seek solutions. 

Speakers:

Prepared Foods Category Manager | Moderator
Casey's

Sr. Category Manager, Foodservice and Dispensed Beverages
Dash In

Category Manager Hot Food
7-Eleven

Track: Packaged Beverages

As one of the strongest traffic drivers for convenience stores, today’s consumer wants innovation and variety. Are concerns about sugar still top of mind? Are ingredients like CBD and CoQ10 still resonating with consumers? What’s packed inside the cold vault is ever-changing, from beer and chilled wine to waters of all sorts, carbonated soft drinks, teas, energy drinks and milk. We’ll talk with this years CMOY Finalists on trends and how they vary by demographics and geography. 

Speakers:

Senior Category Manager, Package Beverages
Casey's General Stores, Inc.

Senior Category Manager Beverages
Mapco

Track: Behind the Counter

Local, state and federal regulations, combined with new taxes and health warnings, add pressure to c-store tobacco and nicotine sales in 2022. Where is the FDA in its process to assess/approve/deny applications for new products? Are tax increases driving your customers across state lines? Is CBD steady, growing or declining? Cannabis has been in the wings, as regulation varies from state to state and awaits federal action. Uncertainty still reigns in this category that remains the top sales and profit generator in the c-store channel.

Speakers:

Associate Editor | Moderator
CSP Magazine

Category Manager, Cigarettes & Tobacco
Circle K - Heartland

Category Manager, Tobacco and CBD
Love’s Travel Stops and Country Stores

Category Manager Cigarettes, Tobacco, Kratom & CBD
Maverik, Inc.

Presented By:
Altria Group Distribution Company
Track: Hot and Cold Dispensed Beverages

Dispensed beverages recovered from the steep declines suffered in 2020, but safety concerns have generated changes in equipment for hot, cold and frozen beverages. Touchless dispensers, staff-served beverages and a focus on condiments have driven up costs as retailers struggle to maintain sales momentum. Quality beverages in the foodservice segment have a “treat” appeal that can draw customers in the doors. We’ll look at what influences consumers to stop in your stores for a fast and fresh drink.

Speakers:

Director of Marketing
Stinker Stores

Sr. Category Manager - Coffee
7-Eleven

Track: Fuels/EV

The future of fuels at c-stores is the trillion-dollar question. Is gasoline here to stay, even if demand declines? Where do ethanol fuels fit into the equation? How soon and how many electric charging stations are needed? How does a retailer charge for electricity? Come learn what educated prognosticators are saying to help you draft a plan for your chain’s fuel future.

Speakers:

Vice President, Retailer Relations | Moderator
Winsight Media

Manager, Fuel Pricing
Casey’s

Director of Retail Fuel Pricing and Analytics
Sheetz Inc.,

Track: Technology & Operations

Are robots the answer to retail’s labor woes? What innovations in technology are most important to successful operations at a c-store? How can an operator separate solution from headache? There’s no question that technology has a critical role, and retailers need education and information to spend limited resources on solutions with the best return.

Speakers:

Editor, Convenience Group | Moderator
Winsight, LLC

Category Manager
Speedway

Track: Center Store (Snacks/Candy/GM/HBC)

Find out what flavor-forward innovations are certain to make a splash in the center store with CRU presentations that discuss unique trends and merchandising best practices.

Speakers:

Category Manager, Candy & Snacks | Moderator
MAPCO

Category Marketing Manager/Brand Ambassador - Candy & Snacks & Edible Grocery
Newcomb Oil Co. (FiveStar)

Category Manager, Centerstore
TravelCenters of America

Track: Loyalty & Delivery

C-stores are managing customer relationships with digital loyalty programs, encouraging and rewarding shoppers with discounts and rewards in a frictionless app that often also encompasses payment options. As new tools help retailers learn more about their guests, they also provide a means of giving each shopper individual attention. Share and learn how these advances help reach customers wherever they are and offer a marketing lift to your stores.

Speakers:

Director of CSP EduNetworking | Moderator
Winsight, LLC

Director of Technology
Little General Store

Thursday, February 24 10:15am – 11:55am

Speed Networking

Location: CRU Product Gallery (Grand Ballroom)

Spend some quality time this morning in structured networking opportunities that will connect you and CRU's supplier partners to provide the solutions and partnerships you need! Retailers will receive of list of suppliers that outlines who and where your meetings are during this time. If you complete all your meetings, you will be placed into a drawing for several prizes.

Thursday, February 24 12:00pm – 1:15pm

Networking Lunch

Location: CRU Product Gallery (Grand Ballroom)
Thursday, February 24 1:30pm – 3:25pm

Speed Networking Continued

Location: CRU Product Gallery (Grand Ballroom)

Spend some quality time this afternoon in structured networking opportunities that will connect you and CRU's supplier partners to provide the solutions and partnerships you need! Retailers will receive of list of suppliers that outlines who and where your meetings are during this time. If you complete all your meetings, you will be placed into a drawing for several prizes.

Thursday, February 24 4:00pm – 4:45pm

Category Breakouts (choose 1 of 8)

Convenience is under siege – and everyone knows it. Online retailing, third-party foodservice delivery and declining fuel fill-ups are challenging c-store retailers’ in-store performance. So maximizing category success has never been more important. To help retailers grow sales amid this retail revolution, we’re providing Category Breakouts. Each forum will feature experts to inspire fresh ideas and new ways to engage customers. We also want to hear from retailers, which is why we’ll spend part of the time brainstorming together. Whether you’re a one-store operator or work for a chain of 5,000 units, you are guaranteed to go home with new insights and actionable solutions. The presentation tracks will include Foodservice, Packaged Beverages, Behind the Counter, Hot and Cold Dispensed Beverages, Fuels/EV, Technology & Operations, Center Store, Loyalty & Delivery.
Delivering Foodservice Innovations During Challenging Times

Innovating in the Foodservice space looks different these days.  Operations and processes are continually refined and retailers are driven to make changes across their menus and adapt to ongoing supply chain challenges.  Technology plays a key role as drive-thru, catering, delivery, and self-check come together to ensure the customer has access to their favorite menu items however they choose to shop.

Speakers:

Director of Store Operations
Wawa

Packaged Beverage Trends and Opportunities for Growth

As one of the strongest traffic drivers for convenience stores, today’s consumer wants innovation and variety. Are concerns about sugar still top of mind? Are ingredients like CBD and CoQ10 still resonating with consumers? What’s packed inside the cold vault is ever-changing, from beer and chilled wine to waters of all sorts, carbonated soft drinks, teas, energy drinks and milk. We’ll look at trends and how they vary by demographics and geography.

Speakers:

Managing Director
Goldman Sachs

Tobacco and E-Vapor Regulatory Update – Assessing the Current Landscape and Predictions for 2022

Local, state and federal regulations, combined with new taxes and health warnings, add pressure to c-store tobacco and nicotine sales in 2022. Where is the FDA in its process to assess/approve/deny applications for new products? Are tax increases driving your customers across state lines? Will the FDA or other governmental authorities ban flavored tobacco products?  How will other FDA regulations impact the category?  Uncertainty still reigns in this category that remains the top sales and profit generator in the c-store channel

Speakers:

Partner
troutman pepper

Presented By:
Juul Labs
Sparking Recovery and Growth in the New Dispensed Beverage Environment

The dispensed beverage customer has changed. However, disruptions in trends and dispensed consumer continuity hold opportunities—and some surprises—for retailers. Understanding the evolving needs and behaviors of dispensed beverage users will help c-stores as they bravely face numerous daily challenges in every aspect of their foodservice business. This session will leverage Technomic data and insights designed to help entice consumers to rekindle their relationship with self-serve hot, cold and frozen drinks.

Speakers:

Director, Consumer and Industry Insights
Technomic

Track: Fuels/EV

The future of fuels at c-stores is the trillion-dollar question. Is gasoline here to stay, even if demand declines? Where do ethanol fuels fit into the equation? How soon and how many electric charging stations are needed? How does a retailer charge for electricity? Come learn what educated prognosticators are saying to help you draft a plan for your chain’s fuel future.

Technology & Operations - Analytics… When Trusting Your Gut is Not Enough

Are you busy analyzing your past or are you ready to analyze your future? Explore the world of data analytics in a retail environment and how to take it to the next level. We'll look on building the right team, focusing on the right problems, and finding the right solutions in this dynamic session. 

Speakers:

Director of Merchandising & Space Planning
Yesway

Center Store (Snacks/Candy/GM/HBC) - The Center is the Core of Growth in Our Channel

The Convenience channel’s importance in driving center store sales is amplified by the magnitude of units and dollars driven by this segment of the channel. As US consumers begin to return to a post-Covid normal, the lineup of products available to quench thirst, fuel snacking needs and provide a hassle-free quick trip, make this portion of our stores vitally important to drive growth, and more importantly, to partner with consumers to fill their needs while navigating their lives.

Join IRI’s Larry Levin as he brings to life the impact driving growth in center sales and the impact it has on the channel and the impact innovation plays to enhance sales potential

Speakers:

Executive Vice President, Consumer & Shopper Marketing
IRI

Loyalty Programs: It’s not just about the rewards!

The COVID pandemic has changed the way customers make their shopping destination choices.  A loyalty programs is one of the factors you can use to help your customers spend more money with your brand, but is no longer just about giving away free stuff!  Join us to hear about a different perspective on loyalty program strategies and examples of what industry leading (and innovative) companies are doing to increase transaction numbers and basket size.

Speakers:

CEO
StrasGlobal

Thursday, February 24 4:45pm – 5:30pm

Personal Time

Thursday, February 24 5:30pm – 6:15pm

Cocktail Reception

Location: CRU Product Gallery (Grand Ballroom)

Join all CRU attendees for a reception with exceptional drinks and appetizers to celebrate a busy day of learning and a kick off to our CMOY awards. Stop by the red carpet to get photos taken of you and your teams!

Thursday, February 24 6:15pm – 8:00pm

CMOY Awards Presentation and Dinner

Location: Junior Ballroom

Join CRU and CSP in a salute to each of the 2021 CMOY Winners and Finalists! This distinguished event includes a plated 3-course dinner while our emcees announce each category finalist and show videos of why they are being recognized. Then, we will reveal the winners of each category and celebrate each with an award.

Presented By:
Altria Group Distribution Company
Thursday, February 24 6:45pm – 10:00pm

Product Gallery Sponsor Teardown

Location: CRU Product Gallery (Grand Ballroom)
Thursday, February 24 8:00pm – 10:00pm

CMOY Afterparty

Location: Junior Ballroom

We will continue to celebrate with Rock-n-Roll Karaoke. Join American rock guitarist Billy Morris, from Warrant and Quiet Riot, and sing onstage with your peers songs like Cherry Pie and Fight for your Right to Party.

Presented By:
Altria Group Distribution Company
Friday, February 25 7:45am – 10:45am

Registration & Information Desk

Location: Grand Ballroom Prefunction
Presented By:
Altria Group Distribution Company
Juul Labs
McLane Company
Friday, February 25 8:00am – 10:45am

Networking Breakfast & Category Roundtables

Location: Junior Ballroom

Don’t miss this working session where each table will “solve for” top questions, concerns or issues facing our industry. Members of the OAC (Outlook Advisory Council) will be leading discussions at each table so we can work together as an industry to have real time actionable ideas to take back to your teams. Then, after 2 working sessions, the members of the OAC will present the top 2 ideas so everyone can hear solutions to todays most pressing issues.

Friday, February 25 8:00am – 10:00am

Product Gallery Sponsor Teardown (Continued)

Location: CRU Product Gallery (Grand Ballroom)