Tuesday, February 18 7:15am – 7:00pm

Registration & Information Desk

Location: CRU Product Gallery, 3rd floor
Presented By:
Altria Group Distribution Company
JUUL Labs
McLane Company, Inc.
Tuesday, February 18 7:30am – 8:15am

Continental Networking Breakfast

Location: CRU Product Gallery, 3rd floor
Tuesday, February 18 8:30am – 10:15am

Opening General Session

Location: Armstrong Ballroom, 8th Floor
State of the Industry: New Decade, New Dynamics, New Directions

As 2020 kicks off, the convenience industry is navigating fast-evolving economic, consumer, market and category dynamics that will define growth opportunities in the new decade. Join Technomic’s Donna Hood Crecca to explore what’s now and next for convenience operators.

Speakers:

Principal
Technomic

Presented By:
JUUL Labs
Think Different

A 25-year veteran of Disney, widely recognized as one of the world’s most creative companies, Duncan Wardle helps companies make innovation part of their DNA. Duncan’s shares insights from his time as Head of Innovation & Creativity at Disney, providing a unique set of Innovation Tools and Techniques that everyone can use to Think Different. He offers strategies on how to improve customer experience, embrace calculated risk and helps teams work collaboratively. In his quest to unleash the magic within each individual and organization, Duncan helps people overcome their expertise and get out of their own way, enabling them to think differently and creatively about solutions to challenges big and small.

Speakers:

former Head of Innovation and Creativity
Disney

Presented By:
McLane Company, Inc.
Closing Remarks
Presented By:
Nestlé Waters North America
Speed Networking Introduction
Presented By:
JT International U.S.A., Inc.
Tuesday, February 18 10:30am – 12:15pm

Speed Networking

Location: CRU Product Gallery, 3rd floor

Spend some quality time this morning in structured networking opportunities that will connect you and CRU's supplier partners to provide the solutions and partnerships you need!

Tuesday, February 18 12:15pm – 1:00pm

Networking Lunch

Location: CRU Product Gallery, 3rd floor
Tuesday, February 18 1:15pm – 3:30pm

Speed Networking Continued

Location: CRU Product Gallery, 3rd floor
Tuesday, February 18 3:45pm – 4:30pm

Category Breakouts (choose 1 of 8)

Location: Napoleon Ballrooms (A-D, 3rd floor) and 8th floor meeting rooms

Convenience is under siege – and everyone knows it. Online retailing, third-party foodservice delivery and declining fuel fill-ups are challenging c-store retailers’ in-store performance. So maximizing category success has never been more important.


To help retailers grow sales amid this retail revolution, we’re providing Category Breakouts. Each forum will feature experts to inspire fresh ideas and new ways to engage customers. We also want to hear from retailers, which is why we’ll spend part of the time brainstorming together. Whether you’re a one-store operator or work for a chain of 5,000 units, you are guaranteed to go home with new insights and actionable solutions.


The presentation tracks will include Foodservice, Packaged Beverages, Behind the Counter, Dispensed Beverages, CBD, Technology & Operations, Center Store, Loyalty & Delivery.

Track: Foodservice
Location: B3, 3rd floor

Trends & Data: Finding Balance: How plant-based options in c-stores can boost traffic and drive the foodservice category

 

Offering craveable plant- and meat-based items is crucial for retailers that are looking to boost their foodservice programs in 2020. Plant-based ingredients snuck onto c-store foodservice menus in 2019, appearing as cauliflower pizza crusts, vegetarian sausages, corn and pepper-based burritos and more. But how can retailers push new, innovative, plant-based offerings while maintaining some of the more indulgent, meat-based and popular c-store staples?

Speakers:

Associate Editor, Convenience Group
Winsight, LLC

Founder & CEO
Food Forward Thinking LLC

Presented By:
McLane Company, Inc.
Middleby Corporation, The
Track: Packaged Beverages
Location: Bacchus-Iris, 8th floor

Trends & Data: Drive Traffic: Understanding more about how the cold vault can boost inside store sales

 

Packaged beverages remain a key traffic driver for convenience stores, and today’s consumer is looking at a lot more than price and brand when making their choice. In this session, we will dig into the consumer trends—from concerns about sugar to enhanced ingredients (CoQ10, CBD), to the growth of the sparkling category—that are forcing changes in the cold vault. We’ll also look at challenges to the beer category and ways to keep that segment growing.

Speakers:

Content Director, Convenience Group
Winsight, LLC

Presented By:
Nestlé Waters
Track: Behind the Counter
Location: Rex, 8th Floor

Trends & Data: Navigate Change: How understanding new product innovation, and the emerging threat of further regulation, can help retailers plan for the future

 

As the FDA continues its focus on flavors, e-cigarettes and cigars, this presentation will offer more background on new FDA leadership and objectives, and how that tenure with the regulatory body will shape the future of this vital category. This discussion will cover how retailers can grapple with that uncertainty, all while properly merchandising the bevy of new product innovation about to hit the market.

Speakers:

Senior Editor, Convenience Group
Winsight, LLC

Presented By:
JT International U.S.A., Inc.
Track: Dispensed Beverages
Location: A3, 3rd Floor

Trends & Data: Treat Yourself: How craveable hot and cold offerings can help grow foodservice sales

Hot and cold dispensed beverages have become challenged in recent years as consumers increasingly look for healthier options to quench their thirst. Meanwhile, frozen dispensed is a bright spot in the foodservice category, suggesting the “treat” mentality can play a significant role in what draws customers in the doors of a c-store. We’ll take a look at recent sales data and what consumers are looking for when considering where to stop for a fast and fresh drink.

Speakers:

Senior Manager, Consumer Insights
Technomic

Presented By:
Danone North America
Middleby Corporation, The
Track: CBD
Location: D3, 3rd Floor

Trends & Data: Get There First: How jumping on the CBD bandwagon now can increases sales in the future

 

IRI, in partnership with BDS Analytics, will debut new data that reveal a great story on CBD sales in the c-store channel. Survey results also include top products, consumer adoption trends, and a comparison of CBD sales in other retail channels. Learn what c-store shoppers also buy when CBD is in the basket.

Speakers:

Executive Vice President, Consumer & Shopper Marketing
IRI

Senior Vice President, Commercial Development
BDS Analytics, Inc.

Presented By:
Floyd's of Leadville
Track: Technology & Operations
Location: Endymion-MidCity, 8th Floor

Trends & Data: Find the Answer: Technology can be the solution to the labor crisis—but how will the new in-store experience change shopping habits

 

Is technology the answer to retail’s labor woes? How does the in-store experience change now that online and offline shopping is blurring? Is frictionless checkout the future or a fad? Today, convenience-store operators are surrounded by technology that promises more than ever. But separating substance from flash takes time.

Speakers:

Editor, Convenience Group
Winsight, LLC

Track: Center Store
Location: C3, 3rd Floor

Trends & Data: Taste the Trends: Innovate with flavor across the center store

 

Product innovation has erupted in the center store. Innovation has sprung up in snacks and candies such as ahi tuna jerky, beer-flavored pretzels, 2-in-1-flavored sour gummies, beverage-flavored chocolates and even cricket snacks. Retailers attending CRU will learn what new snacks, candies and general merchandise items consumers are looking for, and the trends behind why certain items are outpacing the rest of the category.

Speakers:

Associate Editor
CSP Magazine

Presented By:
Food Concepts, Inc.
Track: Loyalty
Location: Proteus-Zulu, 8th Floor

Trends & Data: Earn Loyalty: Use loyalty perks to learn more about customers, while encouraging them to spend

 

Gone are the days when a loyalty program was as simple as a punch-card for a free sandwich after ten purchases. Today’s rewards schemes are marketing powerhouses meant to both give retailers more intelligence about their customers and encourage those customers to spend more. Meanwhile, the physical location of a store has become less important as more consumers opt to have food and other goods delivered straight to them—even when they’re not at home. Both of these trends offer pitfalls and opportunities for convenience stores.

Speakers:

Vice President, Retailer Relations
Winsight Media

Tuesday, February 18 4:30pm – 5:15pm

CMOY Finalist & Sponsor Panels (choose 1 of 8)

Location: Napoleon Ballrooms (A-D, 3rd floor) and 8th floor meeting rooms

Discover the insights, key trends and innovative thinking that best-in-class operators employ to drive c-store traffic. Uncover what makes top-tier category managers tick, and find out how they grapple with everything from exciting new product introductions to pricing, out-of-stocks to promotions. Join us as our team of editorial experts sits down with some of the brightest category managers in the business to discuss their strategies for elevating an entire organization—one category at a time.

Track: Foodservice
Location: B3, 3rd floor
Speakers:

Associate Editor, Convenience Group
Winsight, LLC

Product Director, Foodservice & Beverage Cold Vault
McLane Company, Inc.

Senior Director, Food & Beverage
CEFCO

VP Global sales and Marketing
TurboChef / CookTek

Director of Food Service
Southwest Georgia Oil Company, Inc.

Presented By:
McLane Company, Inc.
Middleby Corporation, The
Track: Packaged Beverages
Location: Bacchus-Iris, 8th Floor
Speakers:

Content Director, Convenience Group
Winsight, LLC

Category Manager- Packaged Beverages / Dairy
Circle K

Vice President of Sales
Nestle Waters

Category Manager Beverages
MAPCO

Presented By:
Nestlé Waters
Track: Behind the Counter
Location: Rex, 8th Floor
Speakers:

Senior Editor, Convenience Group
Winsight, LLC

Category Manager, Cigarettes & Tobacco
Circle K - Heartland

Category Manager - Tobacco
Jacksons Food Stores

Presented By:
JT International U.S.A., Inc.
Track: Dispensed Beverage
Location: A3, 3rd Floor
Speakers:

Senior Manager, Consumer Insights
Technomic

Sr Platform Manager
7-Eleven, Inc

Category Manager
Thorntons Inc.

Senior Director of Sales – North America
Taylor Company

Presented By:
Danone North America
Middleby Corporation, The
Track: CBD
Location: D3, 3rd Floor
Speakers:

Marketing Director
iSee Store Innovations, LLC

Sales Manager Cigarettes, Tobacco, CBD & Lottery
Sheetz

Founder
Floyd's of Leadville

Executive Vice President, Consumer & Shopper Marketing
IRI

Senior Vice President, Commercial Development
BDS Analytics, Inc.

Presented By:
Floyd's of Leadville
Track: Technology & Operations
Location: Endymion-MidCity, 8th Floor
Speakers:

Editor, Convenience Group
Winsight, LLC

Operations Category Manager
TravelCenters of America

Senior Director
North America Retail Systems

Track: Center Store
Location: C3, 3rd Floor
Speakers:

Associate Editor
CSP Magazine

Category Manager, Candy & Snacks
MAPCO

Category Manager
Kwik Trip Inc.

Category Marketing Manager/Brand Ambassador - Candy & Snacks & Edible Grocery
Newcomb Oil Co.

Presented By:
Food Concepts, Inc.
Track: Loyalty
Location: Proteus-Zulu, 8th Floor
Speakers:

Vice President, Retailer Relations
Winsight Media

Chief Marketing Officer
Coen Markets

Tuesday, February 18 5:15pm – 6:00pm

Personal Time

Tuesday, February 18 6:00pm – 6:45pm

Cocktail Reception

Location: CRU Product Gallery, 3rd floor

Join us and the CRU attendees for a reception with exceptional drinks and appetizers.

Presented By:
McLane Company, Inc.
Tuesday, February 18 6:45pm – 8:15pm

CMOY Awards Presentation and Dinner

Location: Armstrong Ballroom, 8th floor

Join CRU in a salute to each of the 2020 CMOY Winners and Finalists.

Presented By:
Altria Group Distribution Company
Wednesday, February 19 7:15am – 8:00pm

Registration & Information Desk

Location: CRU Product Gallery, 3rd floor
Presented By:
Altria Group Distribution Company
JUUL Labs
McLane Company, Inc.
Wednesday, February 19 8:00am – 8:45am

Continental Networking Breakfast

Location: CRU Product Gallery, 3rd floor
Wednesday, February 19 9:00am – 10:00am

General Session

Location: Armstrong Ballroom, 8th Floor
The Future of Authority and the Rise of AI

Who we listen to and who we trust is changing. Smarter systems and machines are emerging – ready and willing to make decisions on our behalf. AI and machine learning are having a transformative effect on every sector and industry. In some areas, automation is increasing capacity and capability, while in others, it will lead to dramatic consolidation and disruption, especially with regard to employment. Jesse will explore the significant ethical issues to consider as we embrace these smart systems. Jesse discusses the ongoing role humans will play in an era of autonomous and intelligent machines. His insights will help individuals and organizations not only survive this turbulent era, but more importantly, to thrive in the age of entanglement.

Speakers:

Owner
Metaviews Media Management Ltd.

Presented By:
Altria Group Distribution Company
Closing Remarks
Presented By:
Middleby Corporation, The
Wednesday, February 19 10:15am – 11:00am

Innovation Forums

Location: Napoleon Ballrooms (A-D, 3rd floor) and 8th floor meeting rooms

The essence of CRU is the educational curriculum available to all attendees, providing insight, key trends and data, and valuable ideas to implement in stores. Regardless of your sphere of responsibility within the convenience industry, you will find the workshops informative, enlightening and engaging.

Option 1: The Writing’s (Actually Not) on the Wall
Location: A3, 3rd Floor

When window clings, shelf talkers, and in-store signage are no longer effective, what’s next in your playbook?

The shift in restaurant online orders went from 10% to 50% in less than a decade and the same is projected for the convenience store industry. Forward-thinking category managers have already shifted their behavior to new ways of selling product through direct digital customer engagement.

In this session, you’ll learn how today’s category managers are updating their playbooks to include more dynamic ways to sell product.

You’ll walk away with new ideas to:

-Increase CPG funds to promote your products and drive sales.

-Use individual customer data to sell even more in your category.

-Drive sales and cross sell with digital ordering and delivery. 

Speakers:

C-Store Data Insights Strategist
Paytronix

Presented By:
Paytronix
Option 2: Age Restricted Categories: Leading Positive Change
Location: B3, 3rd Floor

The retail landscape is having unprecedented shifts with new and historical age restricted products coming to the market. JUUL Labs invites you to learn about the strength of these categories, the potential risks to prepare for, and the necessary evolutions to responsibly lead these changes together.

Speakers:

Sr Director Category Leadership
JUUL Labs

Vice President Retail Service Management
JUUL Labs

Presented By:
JUUL Labs
Option 3: Next Generation of Bottled Water Packaging
Location: C3, 3rd Floor

Where Nestle will take bottled water packaging in the future

Speakers:

Vice President of Sales
Nestle Waters

Presented By:
Nestlé Waters North America
Option 4: Lottery and Sports Wagering
Location: D3, 3rd Floor

The Next Evolution of Payments in Retail

Speakers:

Director of Account Management, InComm Lottery and Gaming
InComm

Presented By:
InComm
Option 5:
Wednesday, February 19 11:00am – 11:30am

Refreshment Break/Transition

Location: CRU Product Gallery (3rd floor)
Wednesday, February 19 11:30am – 12:30pm

Category Expert & Exercise

Location: Napoleon Ballrooms (A-D, 3rd floor) and 8th floor meeting rooms
Track: Foodservice - Category Expert Presentation & Exercise
Location: B3, 3rd Floor

Our category expert speaker will talk about ways new flavors and products can be introduced, whether the retailer has traditional, aspirational or exceptional foodservice at their stores.

Speakers:

Managing Editor
Technomic

Senior Editor
Restaurant Business Magazine and FoodService Director Magazine

Presented By:
McLane Company, Inc.
Middleby Corporation, The
Track: Packaged Beverages - Category Expert Presentation & Exercise
Location: Bacchus-Iris, 8th floor

This packaged beverage expert will share data on product performance, with a look at top-selling beverages in competing channels, to help category managers better understand the challenges and opportunities to sell more beverages in their stores.

Speakers:

Managing Director and Chief Operating Officer
BMC Research, Beverage Marketing Corp.

Presented By:
Nestlé Waters
Track: Behind the Counter - Category Expert Presentation & Exercise
Location: Rex, 8th Floor

Behind the counter expert speaker will talk about the myriad new products; IQOS, ON, CBD vape and wraps, new leaf cigars, etc., and how to assess what should be added to the set, what can come out.

Speakers:

Managing Director
RBC Capital Markets

Presented By:
JT International U.S.A., Inc.
Track: Dispensed Beverage - Category Expert Presentation & Exercise
Location: A3, 3rd Floor

Dispensed Beverage expert speaker will talk about equipment (bean to cup) and other innovations in dispensed beverages.

Speakers:

Managing Partner
Balvor LLC

Presented By:
Danone North America
Middleby Corporation, The
Track: CBD - Category Expert Presentation & Exercise
Location: D3, 3rd Floor

Navigate the maze of federal, state and local laws around CBD and cannabis for a clearer understanding of what you can and cannot do in your stores.

Speakers:

Partner
Saul Ewing Arnstein & Lehr LLP

Presented By:
Floyd's of Leadville
Track: Technology & Operations - Category Expert Presentation & Exercise
Location: Endymion-MidCity, 8th Floor

This expert presenter will talk about what’s new in technology, why is it critical to get into mobile payment and what’s needed to assure security.

Speakers:

President
StrasGlobal

Track: Center Store - Category Expert Presentation & Exercise
Location: C3, 3rd Floor

Here we will discuss merchandising. As products proliferate, more extensions of products and more flavors evolve… how does a retailer display with so many options? What’s the rationale? What are the “must haves”... and what are the products that might vary by region or store locations?

Speakers:

Executive Vice President, Consumer & Shopper Marketing
IRI

Presented By:
Food Concepts, Inc.
Track: Loyalty - Category Expert Presentation & Exercise
Location: Proteus-Zulu, 8th Floor

Expert speaker to speak on the psychology of loyalty and will touch on the questions; is delivery more about convenience? Does good delivery increase loyalty? Which comes first in the mind of the consumer?

Speakers:

Chief Executive Officer
Hanifin Loyalty

Wednesday, February 19 12:30pm – 1:30pm

Networking Lunch

Location: CRU Product Gallery, 3rd floor
Wednesday, February 19 2:00pm – 5:30pm

Special Events (choose 1 of 3)

Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.
 

 

You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Option 1: French Quarter & Cemetery Walking Tour
Location: Hotel Lobby for Departure

Led by a professional tour guide, enjoy a historical exploration of one of America's most interesting neighorhoods. Learn the authentic history of world-famous pirates, voodoo, Creole culture, cuisine and European architecture on this tour, ending with a stop at the famous Cafe Du Monde for a beignet and coffee.

2:00pm - 2:30pm - Check-in

2:30pm - Departure

5:30pm - Arrive at Sheraton New Orleans Hotel

Presented By:
Ruiz Food, Inc.
Option 2: Store Tours
Location: Hotel Lobby for Departure

What better way to see the latest innovations in c-store design and merchandising than to visit the stores themselves? CRU’s Store Tours Program takes attendees along on a curated agenda of store visits to see what some of the area’s top operators are doing. Participants will view strategies in action within key categories and experience signature features of each location. The consumer and retail space is evolving rapidly, and you can’t afford to miss out on this competitive learning opportunity.

2:15pm - 2:45pm - Check-in

2:45pm - Bus departure

3:00pm - 5:00pm - Store Tours

5:00pm - Arrive at Sheraton New Orleans Hotel

Presented By:
JUUL Labs
Option 3: Marketing Insights - Who is Your Consumer and How Can You Get Their Dollars?
Location: 3rd Floor

This three-part roundtable event will present exclusive data and insights, shedding light on different demographic consumer groups by age and market type as well as the trends impacting their buying habits. Our experts will discuss disruptions such as aging millennials, the evolution of delivery and other tech-driven advances that are shaking up business as we know it.

2:00pm – 2:30pm        Consumer Trends by Demographic Group (Gen Z, Millennial, Boomer, etc.)

2:30pm – 2:45pm        Roundtable discussions

2:45pm – 3:15pm        Consumer Trends by Market Type (Urban, Rural, Mid-size, etc.)

3:15pm – 3:30pm        Roundtable discussions

3:30pm – 3:45pm        Break

3:45pm – 4:15pm        The Evolution of Delivery and Where the Opportunity is Now

4:15pm – 4:30pm        Roundtable discussions and close

Speakers:

Senior Manager, Consumer Insights
Technomic

Content Director, Foodservice
Winsight Media

Editor, Convenience Group
Winsight, LLC

Content Director, Convenience Group
Winsight, LLC

Wednesday, February 19 5:30pm – 6:30pm

Cocktail Hour

Location: CRU Product Gallery, 3rd floor

End a successful and educational CRU with appetizers and drinks while connecting with old industry friends and make new ones!

Wednesday, February 19 6:30pm – 10:00pm

CRU Product Gallery Teardown

Location: CRU Product Gallery, 3rd floor
Wednesday, February 19 6:30pm – 8:00pm

Dinner on your Own

Wednesday, February 19 8:00pm – 10:00pm

Parade Watch Party

Location: Roux Bistro, 2nd floor

Celebrate new friendships and the conclusion of a terrific CRU at the official Mardi Gras Kick-off festivities - the viewing party for the Krewe of Druids followed by the Krewe of Nyx