In just three days, CRU delivers years of insights you won't get anywhere else
7:00am – 3:30pm

C-Store Product Gallery Sponsor Set-up

Location: Panzacola Ballroom G2 & F3-4
7:00am – 7:00pm

Registration & Information Desk

Location: Panzacola Registration
Presented By:
Altria Group Distribution Company
McLane Company, Inc.
Tyson Convenience
7:30am – 9:00am

Networking Breakfast

Location: Panzacola Ballroom Prefunction (nearest to outdoor Bus Loop)
7:30am – 12:00pm

Special Events

Every activity within the CRU agenda is an opportunity to expand your professional network. Whichever Special Event option you choose, you'll be surrounded by the industry's best and brightest. Don't miss this opportunity to meet new friends, chat with old ones and, most importantly, have fun leading up to a terrific conference experience. Approximately 8-10 weeks prior to the conference, guests will receive an invitation to register for the outing of their choice. Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.


You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.


Click here for more information on the CRU special events.

12:00pm – 1:30pm

Networking Lunch

Location: Panzacola Ballroom H 3-4
Presented By:
1:30pm – 3:00pm

Refresh, Relax and Rejuvenate

3:00pm – 5:00pm

Opening General Session

Location: Panzacola Ballroom G1 & F1-2
Convenience Re-Defined

E-commerce, delivery, alternative fuels, competition – these and other market forces are pushing the industry in new directions, but the primary disruptor is consumers’ evolving definition of convenience. The very foundation of this industry is shifting, presenting both threats and opportunities for c-store retailers and their supplier partners. Join Technomic’s Donna Hood Crecca to explore what “convenience” means today, who’s winning and the implications for c-store offerings, amenities and prospects for future growth.



Presented By:
McLane Company, Inc.
21 Megatrends: Transformational Shifts Shaping Our Futures

We tend to think about “the future” as something programmed by experts and engineers. In this keynote, futurist and innovation expert Ari Wallach rejects “the official future” that we’ve been handed. He argues that all of us can take action to actively build the futures that we desire for ourselves, our organizations, and society at-large. But to do so, we need to think strategically about the transformational shifts that are shaping tomorrow’s world.

Wallach gives us a view of the 21 megatrends affecting the futures of politics, sociology, the environment, arts, religion, and much more. More important, he helps shift our thinking to engage the futures actively, with empathy for coming generations in our communities, companies, and the world. To stay competitive, leaders need to broaden the framework of what they do, and how and why they do it. Wallach’s talk is invaluable for any purpose-driven organization that wants to adapt, stay relevant, and build accountability and empathy within the transforming communities and markets of tomorrow.


Founder and Executive Director
Longpath Labs

Presented By:
Tyson Convenience
5:00pm – 7:00pm

C-Store Product Gallery

Location: Panzacola Ballroom G2 & F3-4

Be sure to join us for the Grand Opening of the C-Store Product Gallery! This is the focal point of our sponsor and retailer interface, set within a real life functioning convenience store environment while enjoying fabulous food in a setting unique to our events. There is no better way to engage with people and products then to network and discuss building business. Use this opportunity to schedule time to meet with fellow attendees!

Presented By:
Food Concepts, Inc.
Networking Reception
Location: C-Store Product Gallery
Presented By:
Altria Group Distribution Company
Meet and Greet for Ari Wallach
Location: C-Store Product Gallery (Panzacola Ballroom G2 & F3-4)
Presented By:
Tyson Convenience
7:00pm – 9:00pm

Dinner on Your Own