Wednesday, February 27 7:30am – 8:30am

CRU Running Club

Wednesday, February 27 8:30am – 7:00pm

Registration & Information Desk

Location: Panzacola Registration
Wednesday, February 27 8:30am – 9:30am

Networking Breakfast

Location: C-Store Product Gallery (Panzacola Ballroom G2 & F3-4)
Wednesday, February 27 9:45am – 11:00am

General Session

Location: Panzacola Ballroom G1 & F1-2
2019 Category Manager of the Year Awards

They are the tireless CEOs of their respective sections—the category managers who navigate a labyrinth of complexity. Amid mounting pressure on profits, turns and market-basket synergies, the best category managers are committed professionals balancing new products and customer favorites to enhance their stores’ operations. The Category Manager of the Year Awards recognize these often-underappreciated specialists, who were nominated by their supplier and wholesaler partners.

UnMarketing: Stop Marketing, Start Engaging

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session, lead by the effervescent Scott Stratten, president of UnMarketing, covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.

Speakers:

President
Un-Marketing

Wednesday, February 27 11:15am – 12:15pm

CRU Workshops

The essence of CRU is the educational curriculum available to all attendees, providing insight, key trends and data, and valuable ideas to implement in stores. Regardless of your sphere of responsibility within the convenience industry, you will find the workshops informative, enlightening and engaging.

Wednesday, February 27 11:15am – 12:15pm

CRU Workshops (Choose 1 of 5)

The essence of CRU is the educational curriculum available to all attendees, providing insight, key trends and data, and valuable ideas to implement in stores. Regardless of your sphere of responsibility within the convenience industry, you will find the workshops informative, enlightening and engaging.

Option 1: Thinking Outside the Box: Frictionless Self-Checkout, Robots, Delivery and Micro-Markets … Yes, They’re Real!

A number of retailers are changing the paradigms of how products get into the hands of consumers! In this session, we will explore how some of these disruptive concepts are turning into reality. Amazon Go is targeting to open 3,000 stores. Convenience retailers are already experimenting with employee-free locations. We will show how robots, third-party delivery and a rapidly expanding micro-market concept threaten share of the dollar for c-stores. Yes, amazing things are really happening! Are you ready?

Speakers:

Founder and CEO | Speaker
Food Concepts, Inc.
608.830.5018

Presented By:
Food Concepts, Inc.
Option 2
Option 3
Option 4
Option 5
Presented By:
Altria Group Distribution Company
Wednesday, February 27 12:15pm – 1:30pm

Networking Lunch

Location: C-Store Product Gallery (Panzacola Ballroom G2 & F3-4)
Wednesday, February 27 1:30pm – 5:30pm

CRU Key Category Forums

Convenience is under siege – and everyone knows it. Online retailing, third-party foodservice delivery and declining fuel fill-ups are challenging c-store retailers’ in-store performance. So maximizing category success has never been more important.

 

To help retailers grow sales amid this retail revolution, we’re providing Key Category Forums. In the nearly four hours of category-specific deep dives, we’ll go into key trends, product innovation and customer strategies that will help retailers grow their business and stay relevant for years to come.

 

Each forum will feature experts to inspire fresh ideas and new ways to engage customers. We also want to hear from retailers, which is why we’ll spend part of the time brainstorming together. Whether you’re a one-store operator or work for a chain of 5,000 units, you are guaranteed to go home with new insights and actionable solutions.

 

The presentation options will include Tobacco/OTP, Packaged Beverages, Foodservice, Dispensed Beverages, Center Store, Operations/Fuel & Forecourt and the Connected Customer.

 

  • 1:30pm - 2:00pm, Guest Facilitator: Welcome & Presentation
  • 2:00pm - 2:45pm, Subject Matter Expert Presentation
  • 2:45pm - 3:15pm, Networking Break
  • 3:15pm - 4:15pm, Key Category Panel
  • 4:15pm - 5:00pm, Guest Speaker Presentation
  • 5:00pm - 5:30pm, Editorial Category Innovation Tour of Product Gallery
Option 1: Tobacco/OTP
Speakers:

Category Manager, Cigarettes & Tobacco | Guest Facilitator
Circle K - Heartland

Director of Category Management, Tobacco | Panelist
Cumberland Farms

Senior Vice President | Speaker
Management Science Associates, Inc.

Senior Editor | Subject Matter Expert
CSP Magazine, Winsight Media

Category Manager, Cigarettes | Panelist
RaceTrac

Option 2: Packaged Beverages
Speakers:

Senior Category Manager, Package Beverages | Guest Facilitator
Casey's General Stores, Inc.

Content Director | Subject Matter Expert
CSP Magazine

Option 3: Foodservice
Speakers:

Associate Editor | Subject Matter Expert
CSP Magazine

Managing Partner | Guest Speaker
J.E.N Food Solutions LLC

Presented By:
Tyson Convenience
Option 4: Dispensed Beverages
Speakers:

Category Manager | Guest Facilitator
Cumberland Farms

Senior Manager | Subject Matter Expert
Technomic

Option 5: Center Store (GM/HBC/Snack & Candy)
Speakers:

Associate Editor | Subject Matter Expert
CSP Magazine

Option 6: Operations (Fuel/Forecourt)
Speakers:

President | Guest Facilitator
Strasburger Retail

Managing Editor | Subject Matter Expert
CSP Magazine

Chemical Engineer, High Impact Speaker, and Change Enthusiast | Guest Speaker

Option 7: Technology & the Connected Customer
Speakers:

Associate Editor, Technology | Subject Matter Expert
Winsight Media

Wednesday, February 27 5:30pm – 7:30pm

C-Store Product Gallery

Location: Panzacola Ballroom G2 & F3-4
Presented By:
Food Concepts, Inc.
Networking Reception
Location: C-Store Product Gallery
Wednesday, February 27 7:30pm – 9:30pm

Dinner on Your Own

Wednesday, February 27 8:00pm – 11:00pm

C-Store Product Gallery Sponsor Teardown

Location: Panzacola Ballroom G2 & F3-4