Wednesday, February 27 7:30am – 8:30am

CRU Running Club

Location: Departure from hotel lobby/porte cochere
Presented By:
Lil' Drug Store Products
Wednesday, February 27 8:30am – 7:00pm

Registration & Information Desk

Location: Panzacola Registration
Presented By:
Altria Group Distribution Company
McLane Company, Inc.
Tyson Convenience
Wednesday, February 27 8:30am – 9:30am

Networking Breakfast

Location: C-Store Product Gallery (Panzacola Ballroom G2 & F3-4)
Presented By:
Danone North America
Wednesday, February 27 9:45am – 11:00am

General Session

Location: Panzacola Ballroom G1 & F1-2
2019 Category Manager of the Year Awards

They are the tireless CEOs of their respective sections—the category managers who navigate a labyrinth of complexity. Amid mounting pressure on profits, turns and market-basket synergies, the best category managers are committed professionals balancing new products and customer favorites to enhance their stores’ operations. The Category Manager of the Year Awards recognize these often-underappreciated specialists, who were nominated by their supplier and wholesaler partners.

Speakers:

Senior Manager of Industry Engagement
Altria Group Distribution Company

Content Director, Retail
CSP Magazine

Presented By:
Altria Group Distribution Company
Un-Marketing: Stop Marketing, Start Engaging

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session, lead by the effervescent Scott Stratten, president of UnMarketing, covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.

Speakers:

President
Un-Marketing

Presented By:
Altria Group Distribution Company
Wednesday, February 27 11:15am – 12:15pm

CRU Workshops

The essence of CRU is the educational curriculum available to all attendees, providing insight, key trends and data, and valuable ideas to implement in stores. Regardless of your sphere of responsibility within the convenience industry, you will find the workshops informative, enlightening and engaging.

Wednesday, February 27 11:15am – 12:15pm

CRU Workshops (Choose 1 of 5)

The essence of CRU is the educational curriculum available to all attendees, providing insight, key trends and data, and valuable ideas to implement in stores. Regardless of your sphere of responsibility within the convenience industry, you will find the workshops informative, enlightening and engaging.

Option 1: Thinking Outside the Box: Frictionless Self-Checkout, Robots, Delivery and Micro-Markets … Yes, They’re Real!
Location: Suwannee 12

A number of retailers are changing the paradigms of how products get into the hands of consumers! In this session, we will explore how some of these disruptive concepts are turning into reality. Amazon Go is targeting to open 3,000 stores. Convenience retailers are already experimenting with employee-free locations. We will show how robots, third-party delivery and a rapidly expanding micro-market concept threaten share of the dollar for c-stores. Yes, amazing things are really happening! Are you ready?

Speakers:

Founder and CEO | Speaker
Food Concepts, Inc.
608.830.5018

President
HJB Convenience, dba Russell's Express

Presented By:
Food Concepts, Inc.
Option 2: Retail Gift Card Fraud Prevention
Location: Suwannee 11

Disruption to business comes in many forms, but no one is ever fully prepared for the next scam. All convenience store operators can do is be vigilant, adaptable, well-informed and even creative. Learn about best practices in fraud mitigation from this panel of esteemed, experienced retailers and subject-matter experts in risk management.

Speakers:

Operational Improvement Coordinator, Maverik Inc.
Maverik Inc.

Corporate Manager - Asset Protection, 7-Eleven, Inc.
InComm

Director; Fraud and Risk Department , InComm
InComm

Presented By:
InComm
Option 3: Using Technology to Build your Foodservice Brand
Location: Suwannee 20

Strong branding is the cornerstone of retail success. New technology now makes it easy to create on-demand label merchandising at the store level. This capability reduces cost and the amount of space associated with storing labels while increasing sales by providing professional, informative and compliant labeling. This is extremely important to the production of fresh food. Beautiful color labels can be created and printed right at the point of production, in the store or the central kitchen. Learn how this technology can help you to grow your sales and profitability.

Speakers:

Senior Product Manager
Epson
562.290.5303

Presented By:
Epson
Option 4: Healthier Products That Are Good For Your Bottom Line, Too
Location: Suwannee 14

The natural product industry has been growing across all retail channels year-over-year and increasingly shaping shoppers’ expectations. However, keeping pace with health trends can be a full-time job. About 40% of consumers say their definitions of health have changed over the last two years, according to Technomic’s 2018 Healthy Eating Consumer Trend Report. The recent partnership between retailers with The Partnership for a Healthier America and new concepts catering to health-conscious consumers might signal big changes in our industry. With SPINS to lead us, join us for a lively conversation on emerging segments of opportunity in natural, organic, sustainable and health-forward products.

Speakers:

EVP – Business Development
SPINS

EVP of Foodservice, Caulipower
CAULIPOWER
310.989.1555

Presented By:
CAULIPOWER
Option 5: Consumer and Marketplace Trends
Location: Suwannee 13

Join Altria Group Distribution Company in this interactive session to gain insight into the consumer and learn together how we can optimize your tobacco categories in 2019.

Speakers:

Senior Manager of Industry Engagement
Altria Group Distribution Company

Presented By:
Altria Group Distribution Company
Wednesday, February 27 12:15pm – 1:30pm

Networking Lunch

Location: C-Store Product Gallery (Panzacola Ballroom G2 & F3-4)
Presented By:
Tyson Convenience
Meet and Greet with Scott Stratten
Location: C-Store Product Gallery (Panzacola Ballroom G2 & F3-4)
Presented By:
Altria Group Distribution Company
Wednesday, February 27 1:30pm – 5:30pm

CRU Key Category Forums

Convenience is under siege – and everyone knows it. Online retailing, third-party foodservice delivery and declining fuel fill-ups are challenging c-store retailers’ in-store performance. So maximizing category success has never been more important.

 

To help retailers grow sales amid this retail revolution, we’re providing Key Category Forums. In the nearly four hours of category-specific deep dives, we’ll go into key trends, product innovation and customer strategies that will help retailers grow their business and stay relevant for years to come.

 

Each forum will feature experts to inspire fresh ideas and new ways to engage customers. We also want to hear from retailers, which is why we’ll spend part of the time brainstorming together. Whether you’re a one-store operator or work for a chain of 5,000 units, you are guaranteed to go home with new insights and actionable solutions.

 

The presentation options will include Tobacco/OTP, Packaged Beverages, Foodservice, Dispensed Beverages, Center Store, Operations/Fuel & Forecourt and the Connected Customer.

 

  • 1:30pm - 2:00pm, Guest Facilitator: Welcome & Presentation
  • 2:00pm - 2:45pm, Subject Matter Expert Presentation
  • 2:45pm - 3:15pm, Networking Break
  • 3:15pm - 4:15pm, Key Category Panel
  • 4:15pm - 5:00pm, Guest Speaker Presentation
  • 5:00pm - 5:30pm, Editorial Category Innovation Tour of Product Gallery
Option 1: Tobacco/OTP - Dramatic Change Comes to Tobacco/OTP
Location: Suwannee 20

New regulation, consumption challenges and a fresh take on cannabis keep retailers on the lookout for ways to drive sales and profit margins in the tobacco/OTP category. Join guest moderator, Kraig Knudsen, Category Manager, Circle K,  guest speaker, Don Burke, Senior Vice President, Management Science Associates and retail panel members Anne Flint, Cumberland Farms, Laura White, RaceTrac and Anna Bettencourt, VERC Enterprises for frank and interactive discussion dedicated to discovering new ways our industry can rise to the challenges surrounding it.

Speakers:

Category Manager, Cigarettes & Tobacco | Guest Facilitator
Circle K - Heartland

Director of Category Management, Tobacco | Panelist
Cumberland Farms

Senior Vice President | Speaker
Management Science Associates, Inc.

Senior Editor | Subject Matter Expert
CSP Magazine, Winsight Media

Category Manager, Cigarettes | Panelist
RaceTrac

Senior Category Manager
Verc Enterprises

State Government Affairs Associate

Presented By:
JT International USA Inc.
Option 2: Packaged Beverages - Breaking the Vault
Location: Suwannee 11

Retailers are hesitant to mess with a category that represents more than one-fifth of inside gross profits. But with the largest segments on the downslide and new entries showing promise, it may be time to blow up the cold vault. We’ll explore product assortment, shifting consumer demand and how outside influences are affecting shoppers’ purchase decisions. Join guest moderator, Dana Sump, Senior Category Manager, Casey’s and guest speaker Nik Modi, Managing Director, RBC Capital Markets for a frank and interactive discussion dedicated to maximizing sales and profits in cold vault space.

Speakers:

Senior Category Manager, Package Beverages | Guest Facilitator
Casey's General Stores, Inc.

Content Director, Retail | Subject Matter Expert
CSP Magazine

Category Manager
Yesway

Category Manager
The Wills Group

Managing Director
RBC Capital Markets

National Sales Director
Nestlé Waters North America

National Channel Manager - Convenience & Military
The Boston Beer Company

Director, Category Management
Keurig Dr Pepper

Presented By:
Boston Beer Company, The
Keurig Dr Pepper
Nestlé Waters North America
Option 3: Foodservice - Staying on Top Amid the Rise of Retail Foodservice
Location: Suwannee 19

Whether your chain is more traditional in its approach to foodservice with roller grill and packaged food or it offers full-service and MTO options, you face the same cravings for consumer insight, trends and product innovation. As everyone from large tech companies to small start-ups look to cash in on foodservice convenience, retailers are constantly challenged in how to capture their share of stomach. This session, comprised of 3.5 hours of subject matter experts, category panels and guest speakers allows frank and interactive discussion dedicated to the nuances of running a foodservice operation in an ever-evolving channel.

Speakers:

Associate Editor | Subject Matter Expert
CSP Magazine

Category Manager
Tri Star Energy

Director of Sales & Marketing
MAPCO

Founder & CEO
Food Forward Thinking LLC

Senior Manager, Convenience Channel Development
Tyson Convenience

Director of Foodservice
Yesway

Presented By:
Tyson Convenience
Option 4: Dispensed Beverages
Location: Suwannee 18

Whether cold, hot or frozen, dispensed beverages are a focal point of every convenience store and continue to be some of the most complex of foodservice categories. So many things to consider! Do you have the right cup sizes, lids and product assortment to provide shopper beverage satisfaction? Some things that seemed simple – straws and disposable cups and sugary drinks – are now a societal conversation. What are the hot headlines in dispensed beverages you need to know from flavors to regulations to merchandising? This session, comprised of 3.5 hours of subject matter experts, category panels and guest speakers allows frank and interactive discussion dedicated to operational and customer needs within dispensed beverages.

Speakers:

Category Manager | Guest Facilitator
Cumberland Farms

Senior Manager, Consumer Insights | Subject Matter Expert
Technomic

SVP, Chief Product Marketing Officer
Wawa, Inc.

Director of Design
Food Concepts, Inc.
608.830.2764

Director, Consumer and Category Insights
Danone North America

SVP National Accounts & Contract Manufacturing
GoodWest Industries, LLC

Presented By:
Danone North America
GoodWest Industries, LLC
Keurig Dr Pepper
Option 5: Center Store (GM/HBC/Snack & Candy) - Is Your Store a "Center" of Attention?
Location: Suwannee 12

Center store is the heart of any retail site. This is where consumers find items ranging from impulse snacks and candies to the medications needed to cure headaches and sensitive stomach from overloading on the former. While the center store remains a staple for visits, retailers are faced with the challenge of pleasing today’s evolving consumers regarding their snacks, candy and general merchandise purchases. Now more than ever, customers crave the ease of convenience associated with c-stores, but with a new interest in exceptional quality. This session—a 3.5-hour meeting between subject matter experts, category panels and guest speakers—allows frank and interactive dialogue dedicated to operational and customer needs within the center store.

Speakers:

Associate Editor | Subject Matter Expert
CSP Magazine

Category Marketing Manager/Brand Ambassador - Candy & Snacks & Edible Grocery
Newcomb Oil Co. (Five Star)

Customer Benefits Manager
Maverik Inc.

Category Manager
7-Eleven

VP/Principal Convenience
IRI

VP, Sales
Lil' Drug Store Products
319.294.3760

Category Manager, Candy & Snacks
MAPCO

Presented By:
Lil' Drug Store Products
Option 6: Operations (Fuel/Forecourt) - Backcourt and Forecourt: Upping Your Game
Location: Suwannee 13

With flat store traffic and fuel demand, getting consumers onto your site—and encouraging a repeat visit—is becoming more critical than ever. C-store retailers must hit the mark in the store and at the pumps, with everything from store cleanliness to the fueling experience at play. This session tackles the operational challenges and opportunities for c-store retailers. Join your moderator, Roy Strasburger, president, Strasburger Retail, and guest speaker Cassandra Worthy and her presentation of “Mastering the Chemistry of Change” for a frank and interactive discussion dedicated to operational challenges found in (and outside) the c-store. CSP’s fuels editor Samantha Oller will share highlights of a new consumer study with GasBuddy on influential factors in the c-store visit, and a panel discussion will focus on how to seal the deal with consumers on the gas island.

Speakers:

President | Guest Facilitator
StrasGlobal

Managing Editor | Subject Matter Expert
CSP Magazine

Chemical Engineer, High Impact Speaker, and Change Enthusiast | Guest Speaker

Global Head of Energy Analysis
Oil Price Information Service (OPIS)

Executive Vice President of Petroleum Supply
Sheetz

Principal, Turiano Strategic Consulting LLC and former Field Operations Manager, Wawa, Inc.

Divisional Vice President, Midwest
GPM Investments, LLC

Option 7: Technology & the Connected Customer - The Fast and the Frictionless
Location: Suwannee 14

How are you adapting to a connected customer’s retail shopping wants and needs? This session aims to understand implications of technology in frictionless checkout, marketing and consumer communication initiatives. Join subject matter experts, category panelists and guest speakers for 3.5 hours of interactive discussion dedicated to the operational challenges of meeting today’s fast-paced, mobile-centric consumer.

Speakers:

Associate Editor, Technology | Subject Matter Expert
Winsight Media

Customer Experience Design Expert and IBM Futurist featured by NPR's Fresh Air, CBS Sunday Morning, and the New York Times

Analyst/Evangelist, Convenience Store Trends
GasBuddy

Manager, Member Engagement
Conexxus

Sr. Category Manager – Loyalty, Tobacco, Alcohol
GPM Investments, LLC

Director, Business Development
McLane Company, Inc.

Chief Marketing Officer
Zipline

Presented By:
GasBuddy
McLane Company, Inc.
ZipLine
Wednesday, February 27 5:30pm – 7:30pm

C-Store Product Gallery

Location: Panzacola Ballroom G2 & F3-4
Presented By:
Food Concepts, Inc.
Networking Reception
Location: C-Store Product Gallery
Presented By:
McLane Company, Inc.
Wednesday, February 27 6:30pm – 8:30pm

Networking Reception

Location: C-Store Product Gallery
Presented By:
McLane Company, Inc.
Editorial Category Innovation Tour of Product Gallery
All Attendee Cocktail Reception in Honor of the 2019 Category Manager of the Year Finalists and Winners

Join CRU in a salute to each of the 2019 CMOY Winners and Finalists.

Wednesday, February 27 7:30pm – 9:30pm

Dinner on Your Own

Wednesday, February 27 8:00pm – 11:00pm

C-Store Product Gallery Sponsor Teardown

Location: Panzacola Ballroom G2 & F3-4